10 Most Important Parts of a Homepage

The 10 Most Important Parts Of a Homepage

Your homepage: the front window of your business where you get to put what you do on display. The perfect setting to put your best foot forward. The first, and possibly only, impression on a potential customer or client. With so much at stake, you want to be as prepared as possible by leaving no […]

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Keeping Your Email Content Fresh

Email marketing is an effective way to engage with your customers, drive traffic, and increase sales. In a previous blog we talked about the benefits of making your emails visually appealing, but what about the meat of it? It’s not easy keeping your emails full of fresh and creative content, but your audience sure will appreciate […]

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WordPress + WooCommerce: What does it mean?!

If you run a WordPress site, and you use it to sell stuff, there is a pretty good chance you’ve opted for WooCommerce as your e-commerce solution. With over 7.5 million downloads, 600,000 using the paid version, you aren’t the only one who made the same match. According to WooThemes (the parent company of WooCommerce), WooCommerce powers over […]

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Podcasts and the Art of Storytelling

Storytelling is the oldest and most effective method humans have to pass along knowledge. It’s how we’ve developed cultural values and passed history from generation to generation. We are wired to remember it. This is why learning how to tell your story is just as important as what it is you have to say. If your […]

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Keep Organized With These Small Business Marketing Extensions

Marketing for a small business can get hectic, time-consuming, and unorganized. Between the hundreds of accounts, sites, and content resources used everyday, it is easy to get overwhelmed. Luckily there are plenty of browser extensions that can be added to your web browser to help keep your efforts clutter-free. Here are some great extensions that the Shout […]

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How To Create Well-Designed Emails

A few months ago, we did a post for our favorite Attention Grabbing Email Marketing Campaigns. As was mentioned by a few team members (myself included) a well-designed, eye-catching email is something that we found to be the most attractive aspect of different campaigns. Being able to grab someone’s attention is the first step in […]

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Brand Building: Attracting Your Ideal Audience

Whether you are establishing a new brand, or taking a closer look at an existing brand, one key aspect to take into account is your audience. Furthermore, are you attracting the audience you want? Successful brands are able to identify and align with their audience in a way that is both natural and genuine. The […]

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Tables and chairs

Keeping the Office Creative

The ever changing landscape of business today is full of opportunity, risk, and the constant need to stand out in the crowd. Whether it’s a small business or a large corporation, the goal is the same: stay innovative and unique. This doesn’t only apply to products and services but also to problem solving techniques, new […]

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dictionary

Digital Marketing Terms Defined

If you’re new to digital marketing, you may find yourself in a world full of unfamiliar acronyms and jargon. It can seem intimidating, confusing, and even exclusionary. But, most of the time it’s a way for marketers to communicate with each other in the most efficient way possible. Knowing some of what it means can […]

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