Benefits of Outsourcing Your Social Media

Social media is beyond mainstream, and many businesses today realize the benefits the various communication platforms can provide to reaching their business goals. The reality though is that as social media becomes larger landscape and more sophisticated over time, succeeding in the social realm can be tough…and it might require some additional expertise. So, if […]

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Twitter

Twitter: Feeding the Need for Change

Feeling pressure from investors to change, Twitter is speculated to be introducing an algorithm-driven feed, much like you might be familiar with on Facebook. Currently what you see in your Twitter feed is a continuous flow of content from those that you follow and the occasional insert of a promoted tweet. At the Citi Global […]

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wanelo

Why Wanelo?

It’s a question that has been on my mind for quite some time now. For those that aren’t familiar, Wanelo, is a social platform that brings together stores, product and people all in one place. The platform whose name stands for “Want, Need, Love” launched in 2010 by web designer Deena Varshavskaya. We know that […]

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kid with sunglasses

Seasonal Social Media Campaigns

In retail, cadence calendars are the crux of keeping the in-store environment fresh with seasonal floor set changes to window and graphic signage programs. But do you consider seasonality for your online experience? Social media is a great way to connect your in-store environment with your online presence. After all, your customers don’t live in […]

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mail slot in door

Email Marketing Etiquette

I sign up for emails from a lot of  businesses and service providers. Why? Not necessarily because I’m looking to purchase something, but because its a good way to study communications from a variety of brands. Recently though, I’ve noticed some of the basic mechanics of email communication seem to be missing. And if that […]

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Switchboard Operators

Online Customer Service

Good customer service can make or break obtaining and retaining a customer online. It’s no different than in-store. Nordstrom has thrived for years as being the brand that is best known for providing excellence in customer service. The truth is that customers have those same expectations for your brand online, and as eCommerce continues to […]

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Real-Time Marketing

Last week our team participated in HubSpot’s one-hour live blogging challenge. While I typically prefer to plan, there was something exciting about how spontaneous it felt to participate in a real-time blog challenge. It forced us to be creative in the moment, use quick thinking, and utilize great time management skills. It is also inline […]

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three shadows in the street

Utilizing User-Generated Content in Your Content Strategy

Your content marketing plan likely includes a combination of a blog, eBooks, whitepapers, video content, social media, and possibly a few other mediums, but one of the most compelling forms of content is created by your consumers. It’s emotional, passionate and powerful. Businesses have a huge opportunity to leverage user-generated content, and here are a […]

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Pinterest for Your Business

There’s no denying there’s a visual aspect to digital marketing especially when it comes to social media—heck look at Instagram, which is virtually an image-based medium with little content. In the last couple years, Pinterest has definitely matured with an audience of 70 million users. From a medium that was once ruled by consumer pinning […]

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Digital Marketing Horror Story

Digital Marketing Horror Story

Cue the blood curdling scream… It’s that time of year when the weather changes and we all prepare for the usual Halloween activities like trick-or-treating, pumpkin carving, horror flicks, hayrides and haunted houses. Given the seasonal timeliness, the subject matter of our marketing meeting yesterday ended with each of us telling our own Digital Marketing […]

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Movie Quotes to Market BY

Movie Quotes to Market By

We all love movies, but what we love even more are those memorable one-liners that you hear repeated time and time again. Earlier this week as we were reciting some of favorites (of course with our best celebrity impression), we thought why not turn this into a useful exercise. So for this week’s Free-for-all Friday, […]

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