Marketing vs. Digital Marketing

Marketing vs. Digital Marketing

A few weeks ago one of our clients asked us to comment on why they had not been able to cross the marketing/digital marketing divide on their own. Certainly a provocative question and one that really required some thought on our part. This particular client has a very productive marketing department delivering traditional marketing activity: conferences, […]

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mobile phone

Google Makes Mobile Site Mandatory

Well it’s now official. If you don’t have a website that is mobile friendly you’ll be harder to find on Google. After months of proclaiming the importance of having a mobile website, Google has finally implemented their changes that make a mobile site mandatory as part of a company’s SEO strategy. Up until last week, […]

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Goodbye to Google

Over the holidays I had a chance to catch up with an old friend whom I’ve not seen in months. He is fairly highly placed in the technology sector and of course we wound up talking “geek” ad nauseum. One of the things we discussed was his take on Google. Here is what I got. […]

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Growing, Maturing and Getting Organized

Growing, Maturing and Getting Organized I’ve been through so many start-ups it’s hard to count, but there is a point in each one where members of the team have to make a change in their mindset and for me it’s always hard. Starting out everyone knows everything that’s going on in the company all of […]

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Instagram

Instagram: Behind the Scenes of Business

A few weeks ago we wrote about our favorite people to follow on Instagram, but we didn’t really talk a lot about how to use Instagram for business. Thankfully we’ve been provided a great example by Beauty’s Most Wanted. Beauty’s Most Wanted teams up with Stylemakers to develop custom product lines for cosmetics and skincare […]

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There’s Zappos and Then There’s Everyone Else

Updated: 1:15 pm 4/24/14 I've just had an interesting customer service experience to share and hopefully learn from. I bought a Jot Script stylus to use with my iPad a few weeks ago and last week it exploded in my hand, not literally, but it certainly fell apart. I reached out to Adonit via Twitter and asked for [...] Read More

Someone Was Listening

So a couple of weeks ago we blogged about social listening and it’s power to help connect with people. Well it works, or at least it worked for Liquid Web. Last week our major hosting provider Bluehost had a major outage and we Tweeted about it to our clients and followers. Well, lo and behold, […]

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Growing Our Business: A Look Ahead

When we started this little experiment we had several goals in mind: everyone will always be treated with respect, clients will always receive our best counsel, we will never take on a project just for the money, and we will create a culture where people get to showcase their talents, love what they do and […]

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There’s Nothing Wrong With Saying No

At one point in my career, about 324 years ago, I had the privilege of working with Harry Gard, one of the original people behind CompuServe, and one of his favorite sayings was “…I’ve made more money saying no than I ever have saying yes.” I’ve always had a tendency to say yes and felt […]

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Why Do We Have A Website?

Why do we have a website? Every-once-in-a-while it’s really important to stop and ask this question. It’s important to validate what we are doing as a company and make sure that we’re still on point with what we are publicly communicating about our organization. I can tell you this, what we were when we started […]

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Picture of tools on table

Excellent New Marketing Tool for WordPress

Everyone has heard about marketing automation; the holy grail of business software solutions; at least this week. The solutions abound, HubSpot, ActOn, Infusionsoft, Marketo, and so on. They promise the moon, and for those with the human and financial capital to use them effectively, they actually deliver outstanding results. But what about the little guy, […]

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sign and guitar

Marketing Equals Engagement

We’ve been on an internal campaign lately to think less about marketing and more about engagement. After all you cannot create a customer/client/friend/whatever until you engage them in some way. The phrase we’ve been kicking around is AIDA—not the opera, but ATTENTION, INTEREST, DESIRE, ACTION. It’s a natural progression in forming a relationship that so […]

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Why is blogging important?

One of the questions we get asked most often is “Why is blogging important?” Here’s our experience… Our culture at Shout Out Studio is fairly open. As a result, one of the things we love to do is share our knowledge and learn from others; blogging seemed to be a great way to approach this for us. So, […]

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Identify Your Story

Identify Your Story

In earlier posts we’ve referred to storytelling as a key component to marketing, regardless of the distribution medium. Most companies know they have a story of some kind but it’s not always easy to tell it in clear concise terms. We recently discovered this for ourselves in redoing our company About page. In asking everyone […]

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Great Marketing is About Storytelling

Once upon a time… We met with a perspective client recently on another disaster recovery project. All the usual suspects were present in the form of the story: great company, great brand, incredible product and an unbelievable, crappy, digital presence. But here’s the part we want to get into… The owner has a friend who […]

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baby yawning

Free-For-All Friday Reactions to iOS 7

Alright, time to start something new and here it is…as a diverse group of people we have diverse opinions on almost everything under the sun, so why keep the fun to ourselves. Beginning today we will start a new Friday Post under the name “Free-for-all Fridays.” Topics will come from everywhere, including our readers if […]

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Picture of pie-chart with title of Google Analytics Made Easier

Google Analytics Made Easier

For those of you who know the power of the Google Analytics dashboard you can skip to the next paragraph. For the rest of you Google Analytics has the ability to create customized dashboards which provide a fast detailed look at any set of data you want. While it can be a bit “wonky” to […]

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