Keeping Your Email Content Fresh

Email marketing is an effective way to engage with your customers, drive traffic, and increase sales. In a previous blog we talked about the benefits of making your emails visually appealing, but what about the meat of it? It’s not easy keeping your emails full of fresh and creative content, but your audience sure will appreciate […]

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How To Create Well-Designed Emails

A few months ago, we did a post for our favorite Attention Grabbing Email Marketing Campaigns. As was mentioned by a few team members (myself included) a well-designed, eye-catching email is something that we found to be the most attractive aspect of different campaigns. Being able to grab someone’s attention is the first step in […]

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mail slot in door

Email Marketing Etiquette

I sign up for emails from a lot of  businesses and service providers. Why? Not necessarily because I’m looking to purchase something, but because its a good way to study communications from a variety of brands. Recently though, I’ve noticed some of the basic mechanics of email communication seem to be missing. And if that […]

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Keys to Building an Opt-In Email List

Building an Opt-In email list isn’t easy and it’s not fast. However, it can be very, very effective. To keep your emails from ending up in your audience’s spam folder, 1. Ask for the Email I know it’s a novel concept, but having a pen and paper sitting next to your cash register doesn’t count […]

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Fishing & Email Marketing

I love to fish. There is something about the challenge of mixing the conditions with the challenge with the unknowns that just gets me going: it’s all mental. When I go with others we have a rule upon arrival. Everyone tries a different lure to see what the fish are biting. After fifteen minutes if […]

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