notebook with notes

Tools For Content Curation

In order to have significance in the online world you have to post relevant and timely content that means something to you and your audience. However, the process of finding great content to share, as well as deciding when or how to share it can be challenging and time consuming. Here are a few tools […]

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Top 5 Small Business Marketing Tools

We have a running joke here at Shout Out that EVERY time we have a meeting somebody suggests a new internet tool that I haven’t heard about yet. There are so many tools out there that it will make your head spin. For instance the following list of marketing tools can hardly even be considered […]

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Money

Marketing Your Value

“Strive not to be a success, but rather to be of value.” – Einstein The technical term of value is the benefits a customer receives from buying your good or service. Here’s the hard part, folks: Value is in the eye of the beholder… so one person could hold your company value to a different […]

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Image of desk workspace with title of Content Creation... Go With What You Know

Content Creation…Go with What You Know

Companies have become obsessed with content creation and many firms are completely flummoxed (yeah I love that word) by this concept, but go with what you know and you’ll do great. Every company in the world has a level of expertise in its core business. Think about it. How many times has someone shared a client […]

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people in a coffee shop

Keys to Coffee Shop Productivity

Anyone who stalks Shout Out Studio on Twitter or Facebook quickly understands that we work from coffee shops on a very, very regular basis. We meet at a coffee shop a few times a week. When we’re not working together at a coffee shop, there is usually one of our team members working individually with […]

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breaking bad marketing habits

Breaking Bad Marketing Habits

The line between sales and marketing is now barely visible for companies approaching it correctly. For the rest lingering, out of date sales and marketing habits put their prospective clients at arm’s length and threaten nearly irreparable damage to the brand. Relationship building, though always important in business development, has been amplified by a shift […]

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Content Marketing Tips for Small Business

Content Marketing Tips for Small Business

Content Marketing Tips for Small Business Finding time to produce marketing content can be challenging for small businesses. But if you’re running any sort of blog or keeping up any sort of legit social media platform you must feed the beast somehow and it can’t all be leftovers (curated content). The reward for that time […]

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What to Look for in a Web Marketing Partner

Looking for a internet marketing partner can be a long, tedious task. Making the wrong decision will be a waste of money, time & brand equity. Here are eight key characteristics you should be looking for in your marketing partner. Clearly Defined Process A marketing partner is more about process than about product. Every service […]

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Mobile Internet Takeover

Mobile’s Internet Takeover

Mobile Internet and The Death of Desktop Statistics are showing that if mobile internet usage continues to grow at it’s current rate it will overtake desktop internet usage by 2015 and possibly even before. This shouldn’t come as a tremendous surprise what with the improvements in smartphone capabilities, spread of network coverage and skyrocketing sales […]

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The Risk of Insult is the Price of Clarity

Marketers can live in a precarious position. Often existing somewhere between the legal department, HR, accountants & the C-suite; marketers can be pulled in every different direction. The result is often mediocre, watered-down messaging. “Don’t say that, we might offend somebody.” or “We don’t want our competition to know our secrets.” or “Show me something […]

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