In order to have significance in the online world you have to post relevant and timely content that means something to you and your audience. However, the process of finding great content to share, as well as deciding when or how to share it can be challenging and time consuming. Here are a few tools to help you get the ball rolling:
Feedly and Scoop.it
Feedly is one of the most popular tools for content curation, and personally – it’s a great tool. You add the url’s of the pages or blogs you follow and when they are posted they show up in a magical stream of great content that you can share. Essentially you subscribe to these blogs through Feedly and each time you open your account the latest blog posts are available. Another helpful tool to use is Scoop.it which is similar to Feedly except you use keywords instead of web addresses and you store the information you want to share on categorized boards. These are really good resources used to generate content that is specific to your industry. The best part of these tools is they are completely tailored to fit your content curating needs.
Google+ Communities are advantageous because you can use them to not only distribute content, but gather content as well. For example if you are looking for “Marketing” content in Google+ Communities you can simply search marketing in the ‘Communities’ field, where you will find prime resources for information. The first three communities that come up under “Marketing” are “Social Media Marketing,” “Content Marketing and Social Media,” and “Social Media Marketing for Business Owners.” All of these communities and plenty of other communities are full of good information to take a look at.
Like many social media platforms, Twitter is valuable for content in general, whether it’s from participating in chats, to using Twitter for directly searching for content either with hashtags or keywords. However, Twitter provides one tool that is a useful way to get your hands on some relevant content – Twitter Lists. Twitter Lists are fantastic because they are similar to Feedly and Scoop.it because they provide a completely customized list of the information you want to read, but instead of just looking at websites and articles on the web, you’re looking at tweets from specific people or companies. The best way to use Twitter lists is not only for influential people, but for those who inspire you, motivate you, or even people who just make you laugh. It’s a simple and easy to use tool.
Hootsuite is simply the bee’s knees when it comes to content curation. You can use this tool with multiple social media platforms to make it easier to share the content you find and can schedule it accordingly. You compose your awesome information into a message and it can disperse your posts to various social media platforms such as Facebook, LinkedIn, Twitter, Google+, Foursquare, or even WordPress – that’s all there is to it. Hootsuite doesn’t only help you share content, it also helps you find great content. Within Hootsuite you can search for information by searching hashtags that are relevant to your account such as #businesstips or #marketing. You can also keep an eye on your feeds on various platforms, all in one place. Now let’s talk scheduling. With Hootsuite there are two options: Auto schedule, which is when Hootsuite estimates is the best time for that message to be posted, or when you choose – and then Hootsuite provides a calendar for you to schedule a time for the post.
Now that you have tools to find content, and a dashboard where you can share your content, it’s time to find a tool to layout the content you find so you can schedule it accordingly. Although Hootsuite is a beneficial tool and has a scheduling calendar built in it, it’s a good idea to also have a separate calendar to not only make your content curation more effective and efficient, but to help you keep your head on straight. You can always use an editorial calendar, however the most important part of keeping track of your content and when it’s being published is when and how it’s comfortable to you. If you struggle to understand or simply don’t like the layout of some of the calendar tools out there you should always look around. Evernote has a great calendar, or you can connect your calendars with others with a resource like CoSchedule. Another option is to keep it simple with Google calendar or the handy little iCal. Look around for what is comfortable for you!
Remember, each piece of content you share should have a purpose:
- To inform
- To instruct
- To inspire
- To entertain
- To start a conversation
- To express an opinion
- To share industry knowledge or resources
If your content doesn’t have one of these purposes, then it shouldn’t be shared with your audience.
Photo Credit: *s@lly*