10 Most Important Parts of a Homepage

The 10 Most Important Parts Of a Homepage

Your homepage: the front window of your business where you get to put what you do on display. The perfect setting to put your best foot forward. The first, and possibly only, impression on a potential customer or client. With so much at stake, you want to be as prepared as possible by leaving no […]

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mobile phone

Google Makes Mobile Site Mandatory

Well it’s now official. If you don’t have a website that is mobile friendly you’ll be harder to find on Google. After months of proclaiming the importance of having a mobile website, Google has finally implemented their changes that make a mobile site mandatory as part of a company’s SEO strategy. Up until last week, […]

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5 Solid Reasons To Get A Website in 2015

In our field of digital marketing we see a ton of websites. The good, the bad and the ugly. While there isn’t a whole lot worse than a really bad website, there is one thing – having no website at all. I’ve seen impressive websites for companies as big as they get, and great websites […]

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Need a new website?

Need a new website? Terms to know…

With so many voices in the web building world, it gets tricky to sort through it and find the solution that works best for you. Here are some terms that can help sift through the web talk and help you make a better and more informed decision. CMS: Content Management Systems: Long gone are the […]

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Blog

Inspiring Minds: Blogs to Read

We are a digital team who lives, eats, breaths all things digital. On any given day I have about 30 blogs that I read through with my morning coffee, and I always encourage my team to share with me new blogs they come across and yes, I read them all. I have learned and understand […]

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Switchboard Operators

Online Customer Service

Good customer service can make or break obtaining and retaining a customer online. It’s no different than in-store. Nordstrom has thrived for years as being the brand that is best known for providing excellence in customer service. The truth is that customers have those same expectations for your brand online, and as eCommerce continues to […]

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Why Do We Have A Website?

Why do we have a website? Every-once-in-a-while it’s really important to stop and ask this question. It’s important to validate what we are doing as a company and make sure that we’re still on point with what we are publicly communicating about our organization. I can tell you this, what we were when we started […]

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Building a Successful eCommerce Site – Part 3

In parts one and two of Building a Successful eCommerce site we talked about location and design, respectively. Those two aspects of eCommerce sites and brick and mortar stores are fundamental to success throughout the life of the business, but even if both those aspects are stellar the business may not succeed long enough to […]

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Why is blogging important?

One of the questions we get asked most often is “Why is blogging important?” Here’s our experience… Our culture at Shout Out Studio is fairly open. As a result, one of the things we love to do is share our knowledge and learn from others; blogging seemed to be a great way to approach this for us. So, […]

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Image of mobile devices with title Mobile is dead think about a responsive website

Responsive website design…

Mobile is Dead. Think responsive website design. Actually it’s not really dead, but you should forget about doing a mobile site. Instead,  adjust your mindset to responsive website design. Here’s why. When smartphones first hit the scene no one thought they would be used for web browsing on anything other than an emergency basis. Wrong. […]

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Photo of Desktop with title of Why We Changed Our Website After 4 Months

Why We Changed Our Website After 4 Months

Back in September 2012, the team at Shout Out Studio schemed up a website for ourselves. During the planning meeting, we threw out an idea that a load of content marketers probably dream of: “What if our site was first and foremost a space to share content?” Rather than have a “typical marketing firm website,” we’d focus […]

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Keys to a New, Better Website in 2013

A new website might be in your organizations future. Maybe it’s even part of your new year’s resolution. Here’s some keys to helping your new website be the best it can be in 2013. Identify The Value of An Effective, New Website Knowing how valuable the website will be for your business is absolutely critical […]

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Creating Effective Calls-to-Action

Whether you’re running on online store or not odds are you would like visitors to your website to take some sort of action once they get there. Could be as straight forward as clicking buy now or add to cart, or maybe filling out a contact us form, maybe registering for a newsletter, or downloading […]

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