Website

CallToAction

Creating Effective Calls-to-Action

Creating Effective Calls-to-Action 842 452 Nathaniel Seevers

Whether you’re running an online store or not odds are you would like visitors to your website to take some sort of action once they get there. Could be as straightforward as clicking buy now or add to cart, or maybe filling out a contact us form, maybe registering for a newsletter, or downloading your e-book. Creating effective calls-to-action can mean the difference between your site being a truly useful business tool or just on the online address book.

The major factor to whether your visitors actually convert or not is your call-to-action (CTA). Once you’ve clearly established what your ideal actions or conversions look like, and you’re ready to add the appropriate CTA, check your plan against the following: read more

website considerations

What to Consider When Creating Your Website

What to Consider When Creating Your Website 880 461 Nathaniel Seevers

Creating a website can be a rewarding investment if you approach the project with some key things in mind.

  1. What do you want to accomplish by having a site?
    Whether you’re a photographer looking to present a polished portfolio or a retailer aiming to generate sales online, its good to document goals to measure yourself against. For many of our clients, this answer is some form of increased sales, improved revenue, more clients, greater exposure, etc. Your goals can help guide a number of decisions around navigation and the number and type of pages you need. read more
Wordpress BestOption

Why WordPress is the Best Option for Websites

Why WordPress is the Best Option for Websites 842 452 Marsh Williams

Let’s take a minute and talk about WordPress.

From a general standpoint WordPress is a Content Management System; one of many available. Each has its strengths and weaknesses. So why WordPress? Simple, it’s easy to use, there is a huge community of people surrounding it and anyone coming out of college since 2005 will be pretty comfortable working with the tools.

Content management systems are a great thing. If your site is based on one, no matter which one, you’re ahead in the Internet game. If you’re not using a content management system you should be and that’s a longer discussion. read more

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