If you’re new to digital marketing, you may find yourself in a world full of unfamiliar acronyms and jargon. It can seem intimidating, confusing, and even exclusionary. But, most of the time it’s a way for marketers to communicate with each other in the most efficient way possible. Knowing some of what it means can help you as your company enters a digital marketing venture. Below is a list of commonly used terms you will come across in digital marketing, and what they mean. By familiarizing yourself with these terms, you can feel confident moving forward with your companies marketing goals.
Business to Business refers to business interactions that occur between two businesses. It is the way goods or services are exchanged between two companies. This is usually part of the development or manufacturing of one companies consumer goods.
Business to Consumer is similar to B2B. A business to consumer transaction is when a consumer buys a final product or service from a company for use.
A Call to Action is a something on your company’s website that grabs the attention of a viewer, and invites them to view another part of your site. It can be something like a banner or button, such as a “Learn More” button at the end of a paragraph, inviting the viewer to continue reading. In other words it is a lead, or a prompt.
This is the percentage of people who visit one page on your site, but leave it without visiting any other page. It is better to retain a viewer’s attention, and get them interested enough to visit more of your site.
A blog is what you are currently reading. For a business, it is a chance to self promote. You can put out original content, create site traffic, and grab the attention of potential clients. It’s a good way to interact with your audience by starting a conversation.
In marketing, brand does not just refer to your logo or tagline. It is identifying what you want the target audiences’ perception of your company to be, and how your company’s voice reflects that image.
Return on Investment basically comes down to getting the biggest bang for your buck. You want to see results, and developing a strategy geared towards providing ROI (Return on Investment) is the first place to start.
Search Engine Optimization is the visibility of your site in a search engine’s “natural,” or unpaid, results. The better your site’s SEO is, the more views it will get from this “organic” traffic.
Search Engine Marketing is the promotion and SEO development to increase site visibility.
UX is an acronym for User Experience. In terms of digital marketing, this is the experience your visitors will have when they visit your site. User experience takes into account the actions you’d like the user to take and the information you’d like them to obtain. The more they enjoy that experience, the more likely they are to spend time looking at what you have to offer.
While this is not a complete list, it can give you a better understanding of what’s being discussed in digital marketing. In the fast-changing culture of the Internet, and therefore digital marketing, it is nice to have a base of reference to lean back on.
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