Do Companies Really Need Social Media?

A few months ago my brother and I were out to dinner talking about work and the topic of social media came up. In the discussion he said, “Our company would never use social media because we don’t need it.” I stared at him for a few seconds… wheels turning, gears grinding, ready to give […]

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road

Instagram: Who To Follow

What started as a smartphone app has quickly grown into one of the major social media platforms with over 200 million users. And with the 2012 purchase by Facebook, the popular photo and video sharing platform, Instagram, shows no plans for slowing down. The visual element and simplicity of use are undeniably attractive for businesses […]

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Identify Your Story

Identify Your Story

In earlier posts we’ve referred to storytelling as a key component to marketing, regardless of the distribution medium. Most companies know they have a story of some kind but it’s not always easy to tell it in clear concise terms. We recently discovered this for ourselves in redoing our company About page. In asking everyone […]

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3 Strangers at Home in the People Business

I’m sitting down to write this out of the blue post at 11:30am on this here Friday morning and I’ve already had the pleasure of crossing paths with 3 cool strangers in 3 hours. All of them passionate about their work. All of them interesting and genuine. All of them with great names too….weird. These […]

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