CMS

Google Makes Mobile Site Mandatory

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Well it’s now official. If you don’t have a website that is mobile friendly you’ll be harder to find on Google.

After months of proclaiming the importance of having a mobile website, Google has finally implemented their changes that make a mobile site mandatory as part of a company’s SEO strategy. Up until last week, Google operated on the honor system allowing companies to just say their site was mobile friendly, but no more. Now Google is the sole arbiter of this issue and no longer will just take a company’s word for it.

So what’s the impact?

Effective last week searches from a smartphone will include the term—mobile friendly—in the results. By including this tag Google is betting that companies will work to make sure their site is verified as mobile friendly: that’s the carrot. There is also a stick, as the new algorithm rolls out over the next several weeks, sites that are not defined as mobile friendly will be dropped down in the search engine results list. While this is not stated specifically it is pretty much guaranteed it will happen.

However there is a silver lining here. The days of having to have a separate website done in mobile format are behind us. Many content management systems, like WordPress offer a 2-for-1 capability. Any site constructed with these tools should be set up to be “responsive.” This means that you can have one website which automatically reformats for the device being used to view it, meaning there is no longer a need to have separate desktop and mobile websites.

If you’d like to know how your site ranks use this link and enter your domain name.

https://www.google.com/webmasters/tools/mobile-friendly/

If you need other reasons to value a mobile website consider the following:

  • Mobile traffic leads the Internet
  • Companies with responsive design websites reduce their bounce rate by 11% on average
  • 66% of all email is opened on a mobile device, think what it means for a client to open an email on their smartphone and not be able to read your website when they click there.
  • In a 2013 survey Google reported that 90% of executives used their mobile devices for research and 34% said they abandoned sites that were not responsive
Need a new website?

Need a new website? Terms to know…

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With so many voices in the web building world, it gets tricky to sort through it and find the solution that works best for you. Here are some terms that can help sift through the web talk and help you make a better and more informed decision.

CMS: Content Management Systems: Long gone are the days of building webpages and sites by hand coding. With the size and scale of the sites on the web now, trying to manually manage them has turned from tricky to near impossible.

Introducing Content Management Systems. What is it? A platform that provides the structure, organization and deployment of content. Software is installed on the server, that allows a user to login to an admin panel where they can access, edit, and publish content without knowing any code. The setup and customization is typically much less work than traditional websites, and with a skilled developer you can have a fast, secure, and unique site on a time table that is a fraction of what they were 5 years ago. There are a variety of CMS available, with the most popular being WordPress.

WordPress: I know you’ve heard the term. It’s been floating around for almost 10 years now. My first experience with WordPress was in 2007 when I created my first photography blog. Then, I chose it simply because it was free and it promised a simple and quick installation. I’ve been able to watch it grow into the number one CMS powering 23% of the internet.

WordPress is my choice for CMS for a variety of reasons, the first being its community. As open source software, anyone and everyone is welcome to develop and create for WordPress. This establishes a network of well… help. Anytime I have needed help or had questions someone within the WordPress community has usually seen the same issue or wanted to try the same thing.

Plugins are extensions for the basic WordPress platform. There are plenty of free options, but if you’ve got a budget you can use premium plugins to quickly turn your site into whatever you would like. E-commerce site, blog, portfolio, you name it.

WordPress also anticipates and embraces new technology. They were leaps and bounds ahead of other platforms in developing sites that were mobile friendly. That is just one example. They continue to be ahead of the curve in adopting what users want on a front and back end.

Framework: Not interested in a CMS? There are plenty of other options. The next most used option is a Framework. People often compare WordPress and Drupal. Having a limited amount of time working within Drupal, it felt less like a CMS and more like a framework. You could build a CMS with Drupal but it requires more time, more humans, and more money. It is also open source, and there’s a very loyal community, but the learning curve is steep, and building and maintaining a framework site will require a team of developers. There are lots of arguments out there on why one is better than other, but I’ve yet to run into a situation where Drupal did something WordPress couldn’t. But the White House does use it, so there’s that.

E-commerce: Like shopping online? Me too… E-commerce simply allows you to sell online. Just a few years ago this required the use of highly skilled developers. Things have gotten easier. WordPress has plugins like WooCommerce to make this possible. And there are other sites that will make e-commerce very simple for you; but beware because they are often interested in taking a significant portion of your profit.

Free software: There are dozens of free options out there for websites. Some of the most popular being wix and weebly. As a developer I did not have any fun working with these platforms. While I am sure there is a demographic that benefits from these services, I am yet to see who they are. If you are a business, or anyone seeking to establish an online presence, I have found these options tend to be just as much work, with significantly less payoff.

Still not sure what’s right for you? Drop us a line in the comments and we can help steer you in the right direction.

Keys to a New, Better Website in 2013

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A new website might be in your organizations future. Maybe it’s even part of your new year’s resolution.

Here’s some keys to helping your new website be the best it can be in 2013.

Identify The Value of An Effective, New Website

Knowing how valuable the website will be for your business is absolutely critical before you explore who might be building it for you. Are you a software company and your website might help reduce your customer service calls? Are you an independent insurance agency who needs to compete with engaging websites like those of Geico and State Farm? Are you embarrassed to direct potential clients to your website? read more

Why WordPress is the Best Option for Websites

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Let’s take a minute and talk about WordPress.

From a general standpoint WordPress is a Content Management System; one of many available. Each has its strengths and weaknesses. So why WordPress? Simple, it’s easy to use, there is a huge community of people surrounding it and anyone coming out of college since 2005 will be pretty comfortable working with the tools.

Content management systems are a great thing. If your site is based on one, no matter which one, you’re ahead in the Internet game. If you’re not using a content management system you should be and that’s a longer discussion. read more

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