Content Management System

Image of mobile devices with title Mobile is dead think about a responsive website

Responsive website design…

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Mobile is Dead. Think responsive website design. Actually it’s not really dead, but you should forget about doing a mobile site. Instead,  adjust your mindset to responsive website design. Here’s why. When smartphones first hit the scene no one thought they would be used for web browsing on anything other than an emergency basis. Wrong. Check out recent mobile usage stats in this infographic. At least with regard to our website mobile counts for 26.4% of our total traffic and some of our clients have mobile traffic statistics that reach into the mid 30% range. This sizable and growing share of the market expects their needs to be addressed…imagine that. Originally Mobile meant developing a second website dedicated to mobile devices to which anyone browsing from a smartphone would be diverted. This approach meant twice the effort to keep content synchronized between the two sites and make sure both were working properly. read more

Why We Changed Our Website After 4 Months

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Back in September 2012, the team at Shout Out Studio schemed up a website for ourselves.

During the planning meeting, we threw out an idea that a load of content marketers probably dream of: “What if our site was first and foremost a space to share content?”

Rather than have a “typical marketing firm website,” we’d focus on making our website a go-to resource for our clients (and probably our competition too).

For this reason, our original homepage looked more like an online magazine than a business’ website:

An Attempt at a Marketing Resource Center

The Old ShoutOutStudio.com

Once that site had launched, we asked a lot of folks to give us feedback. One thing we heard was “It is kinda hard to find out more about your company.” This is exactly what we expected and – to be honest – what we wanted. We wanted the resources to shine and our company to be along for the ride. So we pushed forward… read more

Keys to a New, Better Website in 2013

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A new website might be in your organizations future. Maybe it’s even part of your new year’s resolution.

Here’s some keys to helping your new website be the best it can be in 2013.

Identify The Value of An Effective, New Website

Knowing how valuable the website will be for your business is absolutely critical before you explore who might be building it for you. Are you a software company and your website might help reduce your customer service calls? Are you an independent insurance agency who needs to compete with engaging websites like those of Geico and State Farm? Are you embarrassed to direct potential clients to your website? read more

Why WordPress is the Best Option for Websites

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Let’s take a minute and talk about WordPress.

From a general standpoint WordPress is a Content Management System; one of many available. Each has its strengths and weaknesses. So why WordPress? Simple, it’s easy to use, there is a huge community of people surrounding it and anyone coming out of college since 2005 will be pretty comfortable working with the tools.

Content management systems are a great thing. If your site is based on one, no matter which one, you’re ahead in the Internet game. If you’re not using a content management system you should be and that’s a longer discussion. read more

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