Content That Adds Real Value

As marketers and bloggers we try to keep up on all of the marketing articles floating out there for consumption. For a while it was really good, it was the golden age of marketing materials. But in our opinion, that time has past. And lately we just feel like the same crap is being circulated […]

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three shadows in the street

Utilizing User-Generated Content in Your Content Strategy

Your content marketing plan likely includes a combination of a blog, eBooks, whitepapers, video content, social media, and possibly a few other mediums, but one of the most compelling forms of content is created by your consumers. It’s emotional, passionate and powerful. Businesses have a huge opportunity to leverage user-generated content, and here are a […]

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Logo of a brain with title Anatomy of an Effective Blog Post

Anatomy of An Effective Blog Post

The why and how of an effective blog post – for beginners It’s no secret that a great blog keeps your site fresh and can provide a nice search engine bump. Not only that, it can also act as a strong voice for your brand and a means by which you establish a thought leadership […]

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