Snapchat

5 Basics for Marketing on Snapchat

100 million. That’s just shy of the number of people that watch the Super Bowl every year. That’s also about one third of the total United States population. 100 million is approximately how many people use Snapchat every single day. Think that sounds like a lot? Now think about seven billion. That’s how many views […]

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Facebook Ads: What’s Your Relevance?

A while back, Facebook ads added a little thing called a Relevance Score to their reporting dashboard. Facebook ads are typically a game between what you’re trying to communicate to your audience, and what your audience wants to see. How do you know if you’re playing that game right? Your relevance score is a tool […]

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Click Bait

Cut The Crap With Click-Bait

Let’s all face it – Facebook isn’t what it once was. We are flooded with ad’s, promoted posts, and articles for companies we’ve never heard of. It’s a headache and a daily struggle to dodge these to get to the juicy stuff. The other day I was scrolling through Facebook when I noticed a little […]

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Mark Zuckerburg

New Facebook Changes

As of two days ago Facebook is on the move to make big new changes in ad features and privacy settings, in addition to Zuckerberg growing up and losing the hoodie. Ads, privacy, no hoodie?! Oh my… The fear of the big blue button: The big new thing is Facebook has added privacy feature to […]

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Switchboard Operators

Online Customer Service

Good customer service can make or break obtaining and retaining a customer online. It’s no different than in-store. Nordstrom has thrived for years as being the brand that is best known for providing excellence in customer service. The truth is that customers have those same expectations for your brand online, and as eCommerce continues to […]

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facebook logo in the water

The Passive Generation and The Death of Like

A click can be such a meaningless thing. Often times having little to no real-world consequence. Often times requiring no real-world investment or commitment. In an era of Big Data, many companies, authors, brands, musicians, politicians continue to put heavy value on the volume of Likes, Plus 1s, Hearts, and Favorites they can measure. For […]

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Social Media Habits

They say a habit is a routine or behavior repeated regularly and tends to occur unconsciously. But as we know, not all habits are good. Recently the team at Shout Out got into a discussion of social media habits in particular, and realized we all had some that we wanted to build and some that […]

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three shadows in the street

Utilizing User-Generated Content in Your Content Strategy

Your content marketing plan likely includes a combination of a blog, eBooks, whitepapers, video content, social media, and possibly a few other mediums, but one of the most compelling forms of content is created by your consumers. It’s emotional, passionate and powerful. Businesses have a huge opportunity to leverage user-generated content, and here are a […]

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Admirable Brand Marketing

Admirable Brand Marketing

We spend a lot of our time helping brands increase their marketing effectiveness, but yesterday we sat back and took a moment to appreciate those who are doing it right. Here are a few brands, big and small, we admire for thinking holistically when it comes to marketing and telling their story. Gretchen Ardizzone—Warby Parker […]

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Social Media Missteps

Twitter, Facebook, LinkedIn, Instagram, Google+, Pinterest, YouTube, yeah, you’re there, but are you following a social media strategy for your brand’s communication approach? If not, you’re likely to fall into one of the pitfalls we like to call “Social Media Missteps.” Here are a few things we’ve identified as common mistakes brands sometimes make in […]

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people in a coffee shop

Keys to Coffee Shop Productivity

Anyone who stalks Shout Out Studio on Twitter or Facebook quickly understands that we work from coffee shops on a very, very regular basis. We meet at a coffee shop a few times a week. When we’re not working together at a coffee shop, there is usually one of our team members working individually with […]

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A Plea to Get Your Business Online

I’m here to help your business, so I wanted to make a simple plea. Please use the internet to reach your audience. For your own sake… please….. Millions and millions of folks across the country are logging in everyday. Folks sitting in their cubicle are surfing the web while they’re supposed to be working. Retired […]

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Which Social Network for What?

LinkedIn has just released a new report on how people use various social networks to stay in touch: “The Mindset Divide Revealing how emotions differ between personal and professional networks.” Most of us have multiple networks we use on a regular basis. This report highlights the differences between how we use them as well as […]

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3 Absolute Truths About SEO

Optimizing a website for search engines is absolutely critical for brands hoping to be the answer to a searcher’s query. While the importance is obvious, the strategy and tactics to get there are not. Being such a misunderstood practice, Search Engine Optimization has attracted both champs and chumps. Unsuspecting clients might have no clue they’ve […]

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