Goodbye to Google

Over the holidays I had a chance to catch up with an old friend whom I’ve not seen in months. He is fairly highly placed in the technology sector and of course we wound up talking “geek” ad nauseum. One of the things we discussed was his take on Google. Here is what I got. […]

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Google Plus Communities to Join

Five Google+ Communities You Should Join

If you have a Google+ account that you use actively, you know about Google+ communities. Similar to LinkedIn Groups and Facebook Groups, it’s a categorized “community” based on a specific topic where anyone who has a Google+ page can join, chat and participate in the conversation. Below are five types of Google+ communities that are […]

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Who are you designing for?

The Design Dichotomy Whether you’re an individual designer or part of a design team or simply someone in a company who has some say in the final design output, you carry with you a heavy question. “Who is this design for?” One the one hand, knowing your audience and creating pieces that will resonate is […]

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AdWords Certification Tips

Recently I had the pleasure of going through Google’s certification process for AdWords. I passed. However, it wasn’t the easiest thing in the world to do. It’s not that the material is hard to grasp or that the test itself is difficult. No, the main problem I found with the AdWords certification process is sifting […]

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notebook with notes

Tools For Content Curation

In order to have significance in the online world you have to post relevant and timely content that means something to you and your audience. However, the process of finding great content to share, as well as deciding when or how to share it can be challenging and time consuming. Here are a few tools […]

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7 Peopl You Should Follow on Google+

7 People You Should Follow on Google+

You’re on Google+ but who’s in your circle? As with any other social media platform there are some folks in different categories who are sharing great content and doing some pretty great things. If you’re not already following them, here are 7 people I suggest you get to know on Google+: Google+ Tips & Tricks […]

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Digital Marketing Horror Story

Digital Marketing Horror Story

Cue the blood curdling scream… It’s that time of year when the weather changes and we all prepare for the usual Halloween activities like trick-or-treating, pumpkin carving, horror flicks, hayrides and haunted houses. Given the seasonal timeliness, the subject matter of our marketing meeting yesterday ended with each of us telling our own Digital Marketing […]

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Social Media Missteps

Twitter, Facebook, LinkedIn, Instagram, Google+, Pinterest, YouTube, yeah, you’re there, but are you following a social media strategy for your brand’s communication approach? If not, you’re likely to fall into one of the pitfalls we like to call “Social Media Missteps.” Here are a few things we’ve identified as common mistakes brands sometimes make in […]

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graphic of icon and copy of Test Driving the New Google Databoard

Test Driving the New Google Databoard

The internet has blessed us with many things. New ways to communicate across distances. The ability to tour a city or building on the other side of the world. Opportunities for new business ventures, avenues for invention, enhanced celebrity obsession and copious amounts of cat videos. And insights. Data at our fingertips. With a little […]

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Keys to a New, Better Website in 2013

A new website might be in your organizations future. Maybe it’s even part of your new year’s resolution. Here’s some keys to helping your new website be the best it can be in 2013. Identify The Value of An Effective, New Website Knowing how valuable the website will be for your business is absolutely critical […]

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3 Absolute Truths About SEO

Optimizing a website for search engines is absolutely critical for brands hoping to be the answer to a searcher’s query. While the importance is obvious, the strategy and tactics to get there are not. Being such a misunderstood practice, Search Engine Optimization has attracted both champs and chumps. Unsuspecting clients might have no clue they’ve […]

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