wanelo

Why Wanelo?

It’s a question that has been on my mind for quite some time now. For those that aren’t familiar, Wanelo, is a social platform that brings together stores, product and people all in one place. The platform whose name stands for “Want, Need, Love” launched in 2010 by web designer Deena Varshavskaya. We know that […]

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kid with sunglasses

Seasonal Social Media Campaigns

In retail, cadence calendars are the crux of keeping the in-store environment fresh with seasonal floor set changes to window and graphic signage programs. But do you consider seasonality for your online experience? Social media is a great way to connect your in-store environment with your online presence. After all, your customers don’t live in […]

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three shadows in the street

Utilizing User-Generated Content in Your Content Strategy

Your content marketing plan likely includes a combination of a blog, eBooks, whitepapers, video content, social media, and possibly a few other mediums, but one of the most compelling forms of content is created by your consumers. It’s emotional, passionate and powerful. Businesses have a huge opportunity to leverage user-generated content, and here are a […]

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Pinterest for Your Business

There’s no denying there’s a visual aspect to digital marketing especially when it comes to social media—heck look at Instagram, which is virtually an image-based medium with little content. In the last couple years, Pinterest has definitely matured with an audience of 70 million users. From a medium that was once ruled by consumer pinning […]

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Social Media Missteps

Twitter, Facebook, LinkedIn, Instagram, Google+, Pinterest, YouTube, yeah, you’re there, but are you following a social media strategy for your brand’s communication approach? If not, you’re likely to fall into one of the pitfalls we like to call “Social Media Missteps.” Here are a few things we’ve identified as common mistakes brands sometimes make in […]

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