Snapchat

5 Basics for Marketing on Snapchat

100 million. That’s just shy of the number of people that watch the Super Bowl every year. That’s also about one third of the total United States population. 100 million is approximately how many people use Snapchat every single day. Think that sounds like a lot? Now think about seven billion. That’s how many views […]

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Facebook Ads: What’s Your Relevance?

A while back, Facebook ads added a little thing called a Relevance Score to their reporting dashboard. Facebook ads are typically a game between what you’re trying to communicate to your audience, and what your audience wants to see. How do you know if you’re playing that game right? Your relevance score is a tool […]

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Benefits of Outsourcing Your Social Media

Social media is beyond mainstream, and many businesses today realize the benefits the various communication platforms can provide to reaching their business goals. The reality though is that as social media becomes larger landscape and more sophisticated over time, succeeding in the social realm can be tough…and it might require some additional expertise. So, if […]

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Keep Organized With These Small Business Marketing Extensions

Marketing for a small business can get hectic, time-consuming, and unorganized. Between the hundreds of accounts, sites, and content resources used everyday, it is easy to get overwhelmed. Luckily there are plenty of browser extensions that can be added to your web browser to help keep your efforts clutter-free. Here are some great extensions that the Shout […]

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Marketing On Reddit

A Simple Guide To Marketing On Reddit

Everyone knows that social media marketing can be an incredibly powerful, and these days necessary, marketing tool. Most marketers gravitate to Facebook because it is easy to understand. The slightly more tech savvy will be engaged in twitter or maybe Pintrest. But very few marketers will dive into marketing on Reddit, and they are missing […]

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Social Media Success Summit

Social Media Success Summit – Part 1

This month we’re participating in Social Media Examiner’s 6th Annual Social Media Success Summit. The online conference focuses on all things social media with more than 45 of the world’s leading social media pros. Last year’s conference drew in 3,000 like minded marketers. Since we’re halfway through the conference, we thought we’d share a few […]

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Click Bait

Cut The Crap With Click-Bait

Let’s all face it – Facebook isn’t what it once was. We are flooded with ad’s, promoted posts, and articles for companies we’ve never heard of. It’s a headache and a daily struggle to dodge these to get to the juicy stuff. The other day I was scrolling through Facebook when I noticed a little […]

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Social Media Help From Your Friends

Launching a new brand on social media is difficult. It takes time to build your audience, find your voice, and win the attention of your target market. But what if you could speed that up a little bit? How you ask? Just ask your friends. Your friends, whether they are personal or professional, probably have […]

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Google Plus Communities to Join

Five Google+ Communities You Should Join

If you have a Google+ account that you use actively, you know about Google+ communities. Similar to LinkedIn Groups and Facebook Groups, it’s a categorized “community” based on a specific topic where anyone who has a Google+ page can join, chat and participate in the conversation. Below are five types of Google+ communities that are […]

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Brand Building: Attracting Your Ideal Audience

Whether you are establishing a new brand, or taking a closer look at an existing brand, one key aspect to take into account is your audience. Furthermore, are you attracting the audience you want? Successful brands are able to identify and align with their audience in a way that is both natural and genuine. The […]

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Do Companies Really Need Social Media?

A few months ago my brother and I were out to dinner talking about work and the topic of social media came up. In the discussion he said, “Our company would never use social media because we don’t need it.” I stared at him for a few seconds… wheels turning, gears grinding, ready to give […]

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wanelo

Why Wanelo?

It’s a question that has been on my mind for quite some time now. For those that aren’t familiar, Wanelo, is a social platform that brings together stores, product and people all in one place. The platform whose name stands for “Want, Need, Love” launched in 2010 by web designer Deena Varshavskaya. We know that […]

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microphone

Talk to Me: Great Brand Voice Examples

Character and personality are expressed through a brand’s tone-of-voice. Whether it be genuine or authoritative, for example, these are the characteristics that define your communications. From a simple tweet to an advertising campaign, your voice tells people who you are. Here are some of the best examples of great brand voice. Colin – Newcastle Brown […]

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kid with sunglasses

Seasonal Social Media Campaigns

In retail, cadence calendars are the crux of keeping the in-store environment fresh with seasonal floor set changes to window and graphic signage programs. But do you consider seasonality for your online experience? Social media is a great way to connect your in-store environment with your online presence. After all, your customers don’t live in […]

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Instagram

Instagram: Behind the Scenes of Business

A few weeks ago we wrote about our favorite people to follow on Instagram, but we didn’t really talk a lot about how to use Instagram for business. Thankfully we’ve been provided a great example by Beauty’s Most Wanted. Beauty’s Most Wanted teams up with Stylemakers to develop custom product lines for cosmetics and skincare […]

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road

Instagram: Who To Follow

What started as a smartphone app has quickly grown into one of the major social media platforms with over 200 million users. And with the 2012 purchase by Facebook, the popular photo and video sharing platform, Instagram, shows no plans for slowing down. The visual element and simplicity of use are undeniably attractive for businesses […]

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Mark Zuckerburg

New Facebook Changes

As of two days ago Facebook is on the move to make big new changes in ad features and privacy settings, in addition to Zuckerberg growing up and losing the hoodie. Ads, privacy, no hoodie?! Oh my… The fear of the big blue button: The big new thing is Facebook has added privacy feature to […]

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