Podcasts and the Art of Storytelling

Storytelling is the oldest and most effective method humans have to pass along knowledge. It’s how we’ve developed cultural values and passed history from generation to generation. We are wired to remember it. This is why learning how to tell your story is just as important as what it is you have to say. If your […]

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Brand Building: Attracting Your Ideal Audience

Whether you are establishing a new brand, or taking a closer look at an existing brand, one key aspect to take into account is your audience. Furthermore, are you attracting the audience you want? Successful brands are able to identify and align with their audience in a way that is both natural and genuine. The […]

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Is There a Formula for Viral Content?

Over $46,ooo and counting for potato salad on Kickstarter. For potato salad. Zack (Danger?) Brown decided to make some potato salad and enlisted the help of Kickstarter to raise funds. Whether it was the sheer curiosity of where it could go, or the entertaining description and goals set by Zack, or that hungry people really […]

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Identify Your Story

Identify Your Story

In earlier posts we’ve referred to storytelling as a key component to marketing, regardless of the distribution medium. Most companies know they have a story of some kind but it’s not always easy to tell it in clear concise terms. We recently discovered this for ourselves in redoing our company About page. In asking everyone […]

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