5 Basics for Marketing on Snapchat

100 million. That’s just shy of the number of people that watch the Super Bowl every year. That’s also about one third of the total United States population. 100 million is approximately how many people use Snapchat every single day. Think that sounds like a lot? Now think about seven billion. That’s how many views […]

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Is There a Formula for Viral Content?

Over $46,ooo and counting for potato salad on Kickstarter. For potato salad. Zack (Danger?) Brown decided to make some potato salad and enlisted the help of Kickstarter to raise funds. Whether it was the sheer curiosity of where it could go, or the entertaining description and goals set by Zack, or that hungry people really […]

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picture of cat sitting on a laptop

Viral Videos Stuck in Our Heads

Admittedly our internal marketing meetings can sometimes take, we’ll call them, creative detours. The most recent creative detour led to a conversation on viral videos, our guilty pleasure love of cat montages and someone’s concerning level of anger over Me Too Marketing. That last one is a post for another day. So today over at […]

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