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GoogleAnalytics

Google Analytics Made Easier

Google Analytics Made Easier 1920 700 Marsh Williams

For those of you who know the power of the Google Analytics dashboard, you can skip to the next paragraph. For the rest of you, Google Analytics has the ability to create customized dashboards which provide a fast detailed look at any set of data you want. While it can be a bit “wonky” to create them they are well worth the effort if you’re trying to get a quick look at any subset of information and invaluable in understanding your audience.

Or if you don’t want to create your own, there are places on the webernet that you can also find pre-packaged dashboards which can be directly imported to your GA.

We have found a few of these to be especially effective and use them frequently…

Site Performance – Go get it

This is a great option for showing how your site is actually performing from a time-to-load standpoint. It also shows metrics for performance in each browser.

SitePerformance Sample

Click the image to enlarge. read more
CallToAction

Creating Effective Calls-to-Action

Creating Effective Calls-to-Action 842 452 Nathaniel Seevers

Whether you’re running an online store or not odds are you would like visitors to your website to take some sort of action once they get there. Could be as straightforward as clicking buy now or add to cart, or maybe filling out a contact us form, maybe registering for a newsletter, or downloading your e-book. Creating effective calls-to-action can mean the difference between your site being a truly useful business tool or just on the online address book.

The major factor to whether your visitors actually convert or not is your call-to-action (CTA). Once you’ve clearly established what your ideal actions or conversions look like, and you’re ready to add the appropriate CTA, check your plan against the following: read more

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