Useful brand and marketing articles from the Shout Out team.

PERSPECTIVES

TwitterForBusiness
Twitter For Business Part 2 – Tools of the Trade 1920 700 Nathaniel Seevers

Twitter For Business Part 2 – Tools of the Trade

Last week in Part 1 we provided some really fundamental notes on getting your business’ Twitter account rolling. The common thread of that post, which will carry over here, is that you should focus efforts…

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Mobile Internet Takeover
Mobile’s Internet Takeover 880 461 Nathaniel Seevers

Mobile’s Internet Takeover

Mobile Internet and The Death of Desktop Statistics are showing that if mobile internet usage continues to grow at its current rate it will overtake desktop internet usage by 2015 and possibly even before. This…

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Twitter Tips for Business Part 1
Twitter Tips and Basics For Business Part 1 880 461 Nathaniel Seevers

Twitter Tips and Basics For Business Part 1

Twitter provides a tremendous opportunity for businesses looking to talk with and learn more about their customers and potential customers. What happens all too often, however, is companies sign up, toss a Follow Me icon…

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target marketing
To Begin Target Marketing Get Laser Focused 880 461 Nathaniel Seevers

To Begin Target Marketing Get Laser Focused

We often come across companies that know they want to market themselves but they don’t know what to say or how to say it. More than that, they don’t know whom to say it to…

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GetOnline
A Plea to Get Your Business Online 842 452 Shout Out Studio

A Plea to Get Your Business Online

I’m here to help your business, so I wanted to make a simple plea. Please use the internet to reach your audience. For your own sake… please….. Millions and millions of folks across the country…

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5 Must Reads for Small Businesses
5 must reads for small business folks and business dreamers 880 461 Nathaniel Seevers

5 must reads for small business folks and business dreamers

Not every book you read to help your small business has to do with accounting or hiring and firing or how to be the perfect manager. Those may be important topics but so are less…

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BRandEquity
Brand Equity 1920 700 Shout Out Studio

Brand Equity

What is brand equity and what does it mean for your business? “Products are created in the factory, brands are created in the mind.” – Walter Landor A former CEO of McDonald’s once said, “If…

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RISK
The Risk of Insult is the Price of Clarity 842 452 Shout Out Studio

The Risk of Insult is the Price of Clarity

Marketers can live in a precarious position. Often existing somewhere between the legal department, HR, accountants & the C-suite; marketers can be pulled in every different direction. The result is often mediocre, watered-down messaging. “Don’t…

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Seduce
Seducing Your Audience 842 452 Shout Out Studio

Seducing Your Audience

Choosing between boring, yelling at or seducing your audience seems obvious; seduction wins, duh! But all too often we don’t take the time to seduce the audience. We fall into messaging, writing and design that…

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We’re a brand marketing team helping companies connect and engage with their audience in authentic and meaningful ways. We marry strategy, data, and creative to create and execute marketing that benefits the business and the consumer.

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