Shout Out Studio - Brand Forward Marketing

Brand Marketing Strategy and Execution

3 Absolute Truths About SEO

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Optimizing a website for search engines is absolutely critical for brands hoping to be the answer to a searcher’s query.

While the importance is obvious, the strategy and tactics to get there are not. Being such a misunderstood practice, Search Engine Optimization has attracted both champs and chumps. Unsuspecting clients might have no clue they’ve hired an SEO chump until read more

Why Our Website is Full of Articles

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We did what everyone else does. We sat around a table and asked the question, “What do we want to have on our website?”

It’s a normal question that small business folks ask themselves. Our answers to that first question prompted lots more questions:

  • “What do we want to accomplish with our website?”
  • “How will our audience really use our website?”
  • “What does our audience need?”
  • “How can our website help?” read more
website considerations

What to Consider When Creating Your Website

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Creating a website can be a rewarding investment if you approach the project with some key things in mind.

  1. What do you want to accomplish by having a site?
    Whether you’re a photographer looking to present a polished portfolio or a retailer aiming to generate sales online, its good to document goals to measure yourself against. For many of our clients, this answer is some form of increased sales, improved revenue, more clients, greater exposure, etc. Your goals can help guide a number of decisions around navigation and the number and type of pages you need. read more

Great Social Media Research

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Looking for some good and current research information on social media and how it is being used by various small businesses and segments in the market? What sites are generating the most action and where is the time/money being spent?

Marketing Pros just published a new study covering current usage of social media. Here are some of the highlights. read more

General Colin Powell on Social Media

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Salesforce.com invited General Colin Powell to speak at its Dreamforce 12 conference and share his thoughts on the ups and downs of social media. He spoke on a number of points including its role in the Arab Spring and its threat to totalitarian regimes.

This is a good background article and is a fairly quick read.

 

Photo Credit: Facebook(LET)

Photo of the number 3 painted on a wall

3 Simple Questions for Beginning Brand Development

880 461 Nathaniel Seevers

A brand is a terrible thing to waste. It can also be a rewarding yet tiring thing to create. This total package of concrete and abstract things and emotions can seem daunting. Like trying to catch fog. Brand development contains a number of things to consider. The good news is that you can start to create a more clear picture of what your brand should be by asking yourself a few key questions. read more

Keys to Building an Opt-In Email List

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Building an Opt-In email list isn’t easy and it’s not fast. However, it can be very, very effective.

To keep your emails from ending up in your audience’s spam folder,

1. Ask for the Email

I know it’s a novel concept, but having a pen and paper sitting next to your cash register doesn’t count as asking.

The crux of earning the right to communicate to your audience via email is read more

Why WordPress is the Best Option for Websites

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Let’s take a minute and talk about WordPress.

From a general standpoint WordPress is a Content Management System; one of many available. Each has its strengths and weaknesses. So why WordPress? Simple, it’s easy to use, there is a huge community of people surrounding it and anyone coming out of college since 2005 will be pretty comfortable working with the tools.

Content management systems are a great thing. If your site is based on one, no matter which one, you’re ahead in the Internet game. If you’re not using a content management system you should be and that’s a longer discussion. read more

Social Media Sales Grenades

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Columbus, OH – September 23, 2012

A Cease and Desist Order has been issued by the Federal Circuit Court requiring an immediate stop to the use of Sales Grenades as part of all social media communications efforts. read more

Instagram Launches a New Business Resource

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A year ago only the early adopters knew about Instagram, now it has become the latest social media darling with over 100 million users.

If you don’t know about Instagram yet or just haven’t had time to check it out, give it a shot (pardon the pun); it’s worth experiencing.

Now the Instagram has launched a Tumblr “Instagram for Business.” Like most resources, you will not find everything they recommend useful, but it’s a great way to get some ideas for your company and see what others are doing.

Photo Credit: 55Laney69

 

Big Success by Small Organization Using Social Media

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The small Swiss village of Obermutten, population 79, became a Facebook sensation after its fan page launched with a video (in Swiss German) of the mayor promising that anyone who “liked” it would have their profile picture posted on the town’s (real, not virtual) message board. After the first 10 “Like” they posted a new video showing the town’s message board. read more

Fishing & Email Marketing

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I love to fish. There is something about the challenge of mixing the conditions with the challenge with the unknowns that just gets me going: it’s all mental.

When I go with others we have a rule upon arrival. Everyone tries a different lure to see what the fish are biting. After fifteen minutes if no one has a hit we all change to another lure: again all different. Eventually, someone gets a bite, and then we all start using the same lure. read more

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