Promote your promotions:
How are you communicating with your customers, and potential customers?
- Email Blasts: These are great, essential, especially when well done. Keep in mind you’re not the only one with this great idea, consumers are bombarded with emails. Keep it short, simple, and use quality images and videos to showcase your products and services.
- Social Media: It’s time to get creative. Just made a customer happy? Offer them an incentive to brag about it. Don’t limit yourself to Twitter and Facebook. Now’s the time to try a new platform and capitalize on a less saturated market. Pinterest and Tumblr are always on the lookout for unique products and services, and companies who care. Both platforms can compliment and help scale social media campaigns.
- Website: Is a customer close to your free shipping minimum? Make sure they know about it. Is a similar product on sale? Don’t risk a disgruntled user at the end of the checkout, let them know. Offering a cart discount with email sign up or social media follow? Create a pop-up to let them know.
Be mobile first:
Check your checkout process:
- Checking out should be linear. Use breadcrumb navigation to let your users know where they are in the process.
- Give options. Don’t force a user to create an account, allow them to check out as a guest.
- Check your forms, and only ask for critical information.
Secure your site:
And then brag about it. Make sure your customers know that they can trust you and that you are up to date on all security measures and processes. Adopting new technologies and creating a safe environment, will encourage customers to choose you because they trust you’re taking care of them.