It’s a fact of life for all of us that online reviews are here to stay, and reviews, both postiive or negative, will impact an organization’s revenue.
- 97% of consumers use the internet to find local businesses
- 88% of consumers trust online reviews, as much as, recommendations from friends and family
- 52% of people will not buy form a company with a Google Rating under 4 Stars
- One negative review can cost 30 possible customers.
There is really only one way to manage online reviews, get in front of them, take an active role in the process; foster more great reviews and get in front of negative ones before they ever get published.