A/B Testing

I love to fish. There is something about the challenge of mixing the conditions with the challenge with the unknowns that just gets me going: it’s all mental.

When I go with others we have a rule upon arrival. Everyone tries a different lure to see what the fish are biting. After fifteen minutes if no one has a hit we all change to another lure: again all different. Eventually, someone gets a bite, and then we all start using the same lure. read more