Many companies hear branding or brand building and automatically associate that with high-cost services that lack concrete deliverables. It’s a fair connection. It happens. But it doesn’t have to. The truth is companies can start making a positive impact on their brand on their own, with a healthy dose of honesty….with a little brand self-awareness.
Often times branding work isn’t really building anything new, rather it’s helping companies cultivate something they already have. Building Brand Self-Awareness is just as important as building Brand Awareness. In fact, the latter relies on the former.
So, how might a company go about building Brand Self-Awareness? Glad you asked, er, glad I wrote that you asked. read more