fake brands

Good brands create advocates. Fans so passionate they take it upon themselves to spread the brand message and share their joy. That is what good marketing is all about. Creating brand advocates. We often talk about these brands at Shout Out Studio and do our part to help our clients do the same. In fact, we got to talking the other day and found out that everyone had a favorite brand they were advocates for that simply speaking, didn’t exist. Here is our ode to our favorite brands we wish were real.

Nathaniel

When you’re on the run from the law, when you’re singing into a can, when you’re sleeping in the woods…accept no substitute.

“I’m a Dapper Dan man!” 

When Everett McGill (George Clooney) orders Dapper Dan and is offered FOP, another brand of men’s pomade in the movie, O’ Brother Where Art Thou? that was his declaration. Wouldn’t we all appreciate that sort of brand loyalty?

I’m convinced! If not for the main ingredient being real seal oil I might give it a try. By the way, for a great men’s hair product with natural ingredients and no seal bits, check out Cliff Original.

So what can we learn from Dapper Dan’s dedicated following? First of all, don’t overlook the importance of your brand’s name. FOP versus Dapper Dan; which one sounds like something you’d like to put in your hair? Also, check out that package design. If I use Dapper Dan I could look like this Clark Gable-ish fella?

I’ll take 2 cans!