Whether you’re running an online store or not odds are you would like visitors to your website to take some sort of action once they get there. Could be as straightforward as clicking buy now or add to cart, or maybe filling out a contact us form, maybe registering for a newsletter, or downloading your e-book. Creating effective calls-to-action can mean the difference between your site being a truly useful business tool or just on the online address book.
The major factor to whether your visitors actually convert or not is your call-to-action (CTA). Once you’ve clearly established what your ideal actions or conversions look like, and you’re ready to add the appropriate CTA, check your plan against the following: read more