online marketing

Great Marketing is About Storytelling

842 452 Marsh Williams

Once upon a time…

We met with a prospective client recently on another disaster recovery project. All the usual suspects were present in the form of the story: great company, great brand, incredible product and an unbelievable, crappy, digital presence.

But here’s the part we want to get into…

The owner has a friend who they referred to as, “a programmer who said that they could build the website.” Now at first blush, there may not seem to be anything wrong with that but after cogitating (word of the day) on that for a while it hit me. Websites are not about programming; period. They’re about storytelling.

So embrace that fact and think about the people you would want to create and tell your story; think about your reaction to someone who says I’m a programmer and I can build your website. Let us clarify right here that there are programmers who are great storytellers, but the primary skill for developing a great marketing program of any kind is the storytelling capability. That trumps technology of the delivery mechanism every time.

So to help if this happens to you we’ve put together a small list of things to ask anyone who says they can “build your website.” Top five things to ask someone who wants to help with your website. read more

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