You don’t always have to completely throw out the old design and start over. Sometimes there’s no time or budget to start over. Sometimes the bones are good and a refresh is the best approach anyway. Here are 3 tips for cleaning up your logo and visual identity without throwing out the baby with the bathwater.
1. Take a look at your color palette
Following a trend is not the strategy here. You don’t have to change your logo to yellow because it’s the Pantone Color of the Year. Your color palette can date you, however, especially when combined with other outdated design elements and long since passed design trends. Use your color palette for good. It can help you speak brand values and product and service characteristics. read more