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Social Media Missteps

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Twitter, Facebook, LinkedIn, Instagram, Google+, Pinterest, YouTube, yeah, you’re there but are you following a social media strategy for your brand’s communication approach? If not, you’re likely to fall into one of the pitfalls we like to call “Social Media Missteps.” Here are a few things we’ve identified as common mistakes brands sometimes make in social media communication.

Shannon Blair—Stop social media blasting us, please

Yay! You found/have great content that makes you want to run to the top of the nearest mountain and shout it to the world!! While we all appreciate a good Julie Andrews – Sound of Music opening scene moment – please… please… stop blasting it on every social media platform you have. There is nothing worse than going to Twitter and seeing a great tweet, then Facebook and seeing the same post, then LinkedIn and seeing the same post, and Google+ and seeing the same… oh, I’m sorry, are you seeing a repeat here? So are we. Stop it.

Luke Pierce—Not using your brand voice

It’s really simple; if you sell couches don’t post about fried chicken. Unless you’re having a fried chicken couch party, then post away. If you aren’t however, then stick to posting about subjects that accurately reflect what your brand is all about. People seem to mess this one up all the time. I get it, there are all these social media platforms to share information across, and it can be a struggle to generate content for each, but that shouldn’t be an excuse to start posting things that don’t relate to your brand. If you don’t have fresh content that you’ve generated yourself, spend a little time doing industry research about a subject you’re excited to tell people about. If you are constantly trying to educate yourself and share what you learn, you will never run out of content to post. Oh, and if you need a little help trying to clarify your company’s voice, check out this article.

Nathaniel Seevers—Anti-social media

Social media is meant to be just that – social. Too many companies approach social platforms as their own personal broadcast channel, a chance to feed an audience a spoonful full of a sales pitch. There are brands all over Twitter who log in only long enough to toss out their own blog post or press release. read more

Image of a tape-measure for Review of Twitter Analytics

If you aren’t measuring you’re wasting your time…Twitter Analytics

880 461 Marsh Williams

Let’s start with a brief bit of context. I hated statistics in college. I did everything possible to avoid it as a subject area and it bored the hell out of me.

Skip forward a whole lot of years and I now love statistics. They are the benchmark for measuring creativity and the effectiveness of any digital marketing efforts.

Seem like a non-sequetor? It’s not. Shout Out’s whole approach to marketing is based on a simple model:

Plan/Create/Execute/Measure/Refine/Repeat

This combines the left brain/right brain, creativity, and measurement, in what we believe has become read more

Some Companies Should Not be on Twitter

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No matter how much we want to think otherwise, some companies should not be on Twitter and we’ve seen more than our share of people that burn out because they are just working against a system that doesn’t support social media for marketing. A lot of times these issues have nothing to do with social media per se but has to do with the overall company culture

Well, taking a cue from Letterman here is our take at considering whether you should be paddling at all…

Reason 5: Your CEO asks once a month what Twitter is.

If your executive team doesn’t understand Twitter then they will never understand expending resources to use it.

If you think it’s valuable and it is helping build your brand, business or customer base, then prove it. Do the math and build a compelling argument for Twitter. If you can’t demonstrate its effectiveness, then maybe you should be asking yourself why you’re on it. read more

people in a coffee shop

Keys to Coffee Shop Productivity

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Anyone who stalks Shout Out Studio on Twitter or Facebook quickly understands that we work from coffee shops on a very, very regular basis. We meet at a coffee shop a few times a week. When we’re not working together at a coffee shop, there is usually one of our team members working individually with a coffee by our side.

Luckily we work out of Columbus, OH. Recently Columbus has received lots of love for our expanding coffee shop scene.

Coffee shops aren’t just about cool spaces and tasty grinds, it’s also about being productive. In that spirit, here are keys to helping you get work done while sipping that macchiato.

 Nothing Beats a Good To-Do List

Personally I write down two or three of the most important thing I need to accomplish before read more

Twitter For Business Part 2 – Tools of the Trade

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Last week in Part 1 we provided some really fundamental notes on getting your business’ Twitter account rolling. The common thread of that post, which will carry over here, is that you should focus efforts that drive engagement on Twitter. Efforts of that kind can take time, dedication and patience. In this post, we’re going to talk about some tools available to help you more efficiently manage and tailor your activity.

read more

Twitter Tips for Business Part 1

Twitter Tips and Basics For Business Part 1

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Twitter provides a tremendous opportunity for businesses looking to talk with and learn more about their customers and potential customers. What happens all too often, however, is companies sign up, toss a Follow Me icon on the website and wait for followers to show up. Twitter is a community of give and take. You should get to know your neighbors. Here are some pointers are running a more engaging Twitter account for your business. read more

A Plea to Get Your Business Online

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I’m here to help your business, so I wanted to make a simple plea.

Please use the internet to reach your audience. For your own sake… please…..

Millions and millions of folks across the country are logging in every day. Folks sitting in their cubicle are surfing the web while they’re supposed to be working. Retired grandparents are sitting at home reading Facebook on their iPad. Anyone under 30 is trying to look you up on their iPhone (hopefully not while they’re driving) or asking their Twitter friends for recommendations on businesses that do exactly what you do. read more

3 Absolute Truths About SEO

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Optimizing a website for search engines is absolutely critical for brands hoping to be the answer to a searcher’s query.

While the importance is obvious, the strategy and tactics to get there are not. Being such a misunderstood practice, Search Engine Optimization has attracted both champs and chumps. Unsuspecting clients might have no clue they’ve hired an SEO chump until read more

Social Media Sales Grenades

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Columbus, OH – September 23, 2012

A Cease and Desist Order has been issued by the Federal Circuit Court requiring an immediate stop to the use of Sales Grenades as part of all social media communications efforts. read more

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