Let me preface this post by saying that none of what we write here is to call anyone out or make anyone feel bad about their efforts online. If you think we don’t screw up you’re crazy.
The goal for us is to provide some guidance when we can so companies can get better and in turn, provide a better experience for their clients.
Thus the basis for this reminder.
A good friend of mine was telling me about a conversation he had the other day with the marketing manager at a respected business in his area. They were talking about everything online marketing and happened to stumbled over the topic of online reviews like Yelp and Google and so on. This friend of mine happened to ask how this business handled negative reviews online. The reply was to the effect that they ignore it because it doesn’t make sense to let people tell them how to run their business.
Here’s where the reminder comes in: read more