INDIANA BLACK EXPO

EDUCATE. EMPOWER. ELEVATE.

Amplifying 50 Years of Impact

Indiana Black Expo (IBE) is a non-profit, based in Indianapolis, that works to strengthen communities across the state of Indiana through education, health, and economic initiatives. Since 1970, IBE has been a voice and vehicle for social and economic advancement within the African-American community. Heading into their 50th year IBE engaged Shout Out to help plan a fresh communications strategy and lead their marketing efforts.

Engaging Communications

In addition to overall marketing management, Shout Out was asked to help redesign and deploy all of their marketing materials and provide a professional approach for their major annual fundraisers. The goal was to bring a more creative and engaging approach as the organization reaches out to new, younger, audiences.

Shout Out was tasked with:

  • Developing an overall marketing communications plan,
  • Updating the organization’s branding and design standards
  • Redesign, implementation and day-to-day management of three different web presences
  • Research and development of an overall social media strategy
  • Create infrastructure for marketing management and analysis
  • Day-to-day management of all social media efforts
  • Creation and execution of email marketing program targeted at their audience of over 300k

Results

  • Triple-digit growth in social media impressions
  • Triple-digit increase in Brand Awareness scores on all social media platforms
  • Double-digit online revenue growth YOY

Services Provided

  • Marketing Strategy
  • Creative Direction
  • Print Design
  • Web Design
  • Copywriting
  • Social Media Strategy
  • Social Media Management
  • Email Marketing
  • Logo Design
  • SEM/PPC/Paid Placement
  • On-page SEO, Analytics, and Reporting
SHOUT OUT STUDIO
BRAND FORWARD MARKETING
1201 Dublin Rd Ste 198
Columbus, OH 43215
866-584-6789

We’re a brand marketing team helping companies connect and engage with their audience in authentic and meaningful ways. We marry strategy, data, and creative to create and execute marketing that benefits the business and the consumer.

© 2020 Shout Out Studio, LLC