Vian’s Axiom: Marketing is what you promise, but Brand is what you experience.
[vc_row][vc_column][vc_column_text]I have a great friend, Marty Vian, who has always said that “Marketing is what you promise, but Brand is what you experience.” I’ve named this Vian’s Axiom. Now take that to heart for a moment and apply that to your customer’s experience. How much time to you spend extolling the benefits/virtues/outcomes of your product? […]
Vian’s Axiom: Marketing is what you promise, but Brand is what you experience. Read More »