They say a habit is a routine or behavior repeated regularly and tends to occur unconsciously. But as we know, not all habits are good. Recently the team at Shout Out got into a discussion of social media habits in particular and realized we all had some that we wanted to build and some that we wanted to break. Here’s a look at some of our individual goals around our social media:
Admittedly I am usually better at looking at a business’ social media, formulating a plan, and executing that plan on a rigid schedule than I am at operating my own social media. My habits up until now have been more reactionary than anything else. I often find myself only checking Twitter, LinkedIn, or Facebook when I am prompted. As an example, yesterday I didn’t check Twitter at all, but I found myself sending 15+ connection requests on LinkedIn because someone accepted a request I sent last week. Too many times a week I find myself being interrupted with a social media distraction of this nature. I think it is causing me to spin my wheels socially, so to speak. I want to change that.
To change my habits I am going to set a personal plan with some personal goals. I am going to incorporate social media into my morning routine setting aside time specifically for the purpose of interacting and furthering my social media presence. To illustrate further, here is my rough plan: 30 minutes will be set aside after my morning emails (using one of my favorite apps 30/30 to time myself). I will divvy the time up between the three social networks I focus on, Twitter, LinkedIn, and Facebook. Each network will have specific daily tasks to perform, but all will have the simple goals of growing my network and engaging in meaningful interaction. Like exercising, sleeping, hygiene, and many other things, I know I will achieve my goals much easier if I start to form better habits.
I’m admittedly a news junkie. I feed off of the constant flow of information and can’t wait to be the first to discover a great article or post. Today though showing appreciation for the content you read has been easily whittled down to a retweet, like, or share.
Understanding how important audience input is to gauge what will resonate, we recently asked our social network for feedback on what people wanted to read in our upcoming newsletter. I quickly grasped that I can’t expect others to share their opinion if I don’t take the time to share myself though. Which leads to a suggestion from our very own Luke, and a goal for myself, who encouraged us all to leave a comment on the content we share with followers. If it’s good enough to share, I should have an opinion on what makes it great, and make a statement.
When it comes to my social media use, I have been trying to make sure I post relevant content. Sometimes it can seem like you are yelling into an empty room hoping for a response. I’m trying to do a better job at limiting my posts to content that is engaging and interesting. Another thing I’m trying to be better at is limiting how much I post to each social media platform. Oversharing can deter followers and annoy the remainder. In a time of over-stimulation, I think it is important to be aware of what you contribute to each social media community.
I’d love to grow an audience on social media that has some backbone to it – this is honestly one of the many resolutions on my list for 2014. Currently, I still have a large following of college friends who are still posting on Thirsty Thursdays, and this is something I’m trying to change. This year I’d like to have more of an audience and continue to follow more people in the small business and digital marketing community. You have to start somewhere right? Why not social media. 2014 is my year to reach out individually as a young business professional and develop my social media into one that shows the knowledge I possess, which may be more things about Harry Potter than actual marketing…but hey, it’s more educational than retweeting Perez Hilton (which I’m also guilty of… I’m a work in progress people, I promise).
Photo Credit: (davide)