Nathaniel Seevers

Breaking Bad Marketing Habits

Breaking Bad Marketing Habits https://www.shoutoutstudio.com/wp-content/uploads/2013/02/Breaking_Bad_Marketing_Header.jpg 1920 703 Nathaniel Seevers Nathaniel Seevers https://secure.gravatar.com/avatar/903959c6b29e9bf8b829b9f9749601d6?s=96&d=mm&r=g September 13, 2023 September 13, 2023

Updated 9/13/23

We get it; you have goals to meet, there’s a lot to do, and there are only so many days in the week. The boss wants to see strong numbers in the next report. You’ve heard, “we need to move the needle,” among other trite business phrases. That sense of “do what it takes” urgency can, over time, instill bad marketing habits that are based on a short-sighted view of progress.

Despite the best of intentions, a large number of companies are using new technologies with old methodologies. From tactical to philosophical, here are 7 marketing bad habits every company should break if they want to see better results. read more

Nathaniel Seevers

Mobile’s Internet Takeover

Mobile’s Internet Takeover https://www.shoutoutstudio.com/wp-content/uploads/2012/11/MobileTakeover.jpg 880 461 Nathaniel Seevers Nathaniel Seevers https://secure.gravatar.com/avatar/903959c6b29e9bf8b829b9f9749601d6?s=96&d=mm&r=g November 15, 2012 May 21, 2018

Mobile Internet and The Death of Desktop

Statistics are showing that if mobile internet usage continues to grow at its current rate it will overtake desktop internet usage by 2015 and possibly even before. This shouldn’t come as a tremendous surprise what with the improvements in smartphone capabilities, the spread of network coverage and skyrocketing sales of mobile devices.

Unfortunately for some businesses, it must be a surprise as we see too many websites not ready for mobile and too many businesses not communicating with their audience on social platforms – which already accounts for nearly half of all mobile use. read more