The line between sales and marketing is now barely visible for companies approaching it correctly. For the rest lingering, out of date sales and marketing habits put their prospective clients at arm’s length and threaten nearly irreparable damage to the brand. Relationship building, though always important in business development, has been amplified by a shift to relationship marketing and from deceptive, quick turn, marketing practices.
Every day we see a number of companies using new technologies with old methodologies. From tactical to philosophical, here are 6 sales and marketing bad habits everyone should work to break. read more