Breaking Bad Marketing Habits
From tactical to philosophical, here are 7 bad marketing habits every company should break if they want to see better results.
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Digital Marketing
Master Customer Targeting Techniques to Boost Engagement
Refine your marketing with customer targeting techniques. Learn to reach your target market and analyze behavior to drive sales.
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The Real Impact of Poor Digital Marketing on a Company’s Value
[vc_row][vc_column][vc_column_text]Every morning I spend about an hour catching up on news and events. Most of this effort is business-related, and there are always a few “nuggets” I can use. Recently I found one… I read an article about downgrading for a company’s stock, partially due to its digital marketing. “We see a recent slowdown in
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Marketing vs. Digital Marketing
A few weeks ago one of our clients asked us to comment on why they had not been able to cross the marketing/digital marketing divide on their own. Certainly a provocative question and one that really required some thought on our part. This particular client has a very productive marketing department delivering traditional marketing activity: conferences,
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Emotional Marketing: Why People Buy on Belief, Not Facts
Emotional marketing explains why people buy on belief, not facts. Learn how to build genuine belief that turns buyers into brand advocates.
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Break Through Writer’s Block by Pre-Writing Your Content
Having a great idea for a post is a huge first step, but then you actually have to write it. Imagine that. So what happens when you sit down with your great idea, your blog title or ebook subject and you proceed to stare at a flashing cursor for the next several hours with nothing
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Political Marketing, and the New Viral Voter
Politics is a topic we don’t broach often here at Shout Out Studio. As everyone knows you don’t discuss politics and religion with those you want to stay friends with. But I have been thinking about politics a lot lately. Specifically how some political marketing campaigns are and will be marketing to reach their target
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How To Find Your Blog Writing Confidence – Part 2
Part one of this post I wrote last year, and I discussed finding your blog writing swagger. After over year of contributing to our blog I’d like to add build upon finding that swagger. When I first started writing for Shout Out Studio I struggled to find the confidence to sit down and write down
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How To Be A Better Business Blogger
In previous posts, we’ve broken down the anatomy of an effective blog post and established why blogging matters for business, but how can YOU be a better business blogger? Here are a few best practices you might try: Collaborate With The Team There’s no “I” in team right? Well, there’s no “I” in blog either.
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Content That Adds Real Value
As marketers and bloggers, we try to keep up on all of the marketing articles floating out there for consumption. For a while it was really good, it was the golden age of marketing materials. But in our opinion, that time has passed. And lately, we just feel like the same crap is being circulated
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