Fractional Finance with 100% Value: Helios

In today’s business landscape, fractional roles are popping up more often than ever. For small and medium sized businesses, startups, and other organizations who may not be able to afford a full time Chief Financial Officer (CFO), a Fractional CFO offers a smart alternative. Fractional CFOs provide financial strategy, reporting frameworks, and support for high-impact projects. 

Helios came to us seeking a professional brand identity and landing page that would clearly tell their story and differentiate them in a crowded market. Founded to serve business owners and executive leaders, they deliver strategic insight, financial foresight, and a clear path to increased profitability and long-term value. With a well-defined business model, they needed a brand identity and landing page that clearly reflected their deep technical expertise and people-fist approach. 

We helped Helios show up as the strategic partner for businesses looking to grow profitability, improve cash flow, and control risk.

SERVICES PROVIDED

– Brand Identity Design
– Web Design & Production

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Lighting The Way

We partnered with Helios to craft a brand identity that makes CFO strategy accessible to businesses that can’t justify a 6-figure hire. Their tagline “Illuminate your business” inspired a six-point sun logo representing the six core business areas they serve: 

  • Build business infrastructure
  • Create financial strength
  • Scale and grow profitably
  • Achieve operational excellence
  • Maximize company value
  • Exit or transition owners

We brought Helios’ vision to life through a clean, modern brand identity and a single-page website that speaks directly to their target audience; founders, CEOs, private equity firms and financial advisors. The brand’s tone is professional and approachable, positioning Helios as a stage-specific, results-driven financial leader that delivers results.

Helios

Standing Out In A Crowded Market

In a red ocean full of interchangeable consultants, Helios needed to stand apart. Our strategic branding positioned them as the trusted advisor who guides their clients with experience, clarity, and forward momentum. And at a fraction of the cost of what an in-house CFO costs, the value  Helios delivers is undeniable. With a brand created and website launched, Helios now has the strong foundation to grow awareness, build credibility, and attract clients across industries.