brand

picture of lego man screaming

Fear Driven Business Scares Me

880 461 Nathaniel Seevers

Business can be rough these days. The pressure is on to keep up with the demands and changing ideas of consumers – who seem to be spending less and less. Or maybe they’re just spending smarter.

The trends you jump on this morning are dying by sunset and new trends have moved in. Your competitors are innovating. New competitors are popping up every day – all full of personality and caffeine. Or piss and vinegar as my granddad would say.

I have no idea what those ingredients have to do with anything, but still.

And so, when the heat is on and there are decisions to be made that will have a ripple effect across the organization, far too many companies react based on fear. Like when you punch a haunted house worker even though you know it’s all fake.

It’s fight or flight. It’s instinct.

The difference between socking a guy wearing a zombie mask and leading your company or team with a desperate hand is that the former is a one-time event and the latter often turns into a habit. Those decisions can begin to build on themselves.  They stack up until you have to dig your way out. Change the culture.

Seth Godin talks about something similar here. He calls it Stoogecraft.

So how does one help prevent a layer of suffocating fear-based decisions? read more

Social Media Burn Out

The Trend in Social Media is on Reducing the Noise

842 452 Nathaniel Seevers

Why the Move in Social Media is Toward Reducing Noise

It seems like everyone has a blog these days and every company is cranking up the content marketing engine. Information is a dime a dozen and it’s accessible from every device and we consume more of it than ever before.

But there’s a shift taking place. Local, regional and craft movements aren’t just happening on the streets in your hometown. They’re also happening across social media.

We’re using Feedly and Pocket to collect and filter info we actually want to read and save it for later. Mailbox is helping us put off reading less important emails until tomorrow. Smart social media is allowing us to Consolidate, Segment and Simplify. Is it possible we’ve nearly come through the stage of Social Media Glutton and we will now trend toward reducing the noise? read more

Image of Post-it Note Faces with one green face smiling

Why Use Taglines When Branding

880 461 Nathaniel Seevers

The jury of branding experts is out on the absolute necessity of a tagline in branding. Some argue that the majority of taglines are bad and basically worthless while others point to the tagline’s direct opportunity to communicate a brand’s purpose and difference right from the start.

A more reasonable statement would be that when conceived and created properly a really good tagline reinforces your brand’s message and helps connect an idea with your audience. Not having a tagline won’t sink your company. But why pass up the opportunity to communicate with the market? read more

What's In a Name

What’s In a Name?

842 452 Nathaniel Seevers

Some things to think about when naming your business

What’s in a name? Well, it sure meant a lot to Romeo and Juliet but does it have to be a life or death decision for your business?

Not exactly.

It should be a piece of your brand’s overall strategy and it shouldn’t be something that you take lightly. A name is often the first thing you decide on when starting your company and it’s almost always the first impression your potential clients are subjected to.

How will it stand up?

read more

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How Color Can Impact Your Business

880 461 Nathaniel Seevers

Color can play a major role in how folks think about your business

Color choice in branding and identity design can come from many different places. Maybe it’s simply your favorite color or the color of your house when you were a kid or it’s a representation of a word or phrase in your company name. All of those reasons are legitimate but another thing you might want to consider is the way your company will be perceived by others because of the colors you use. Some companies also think about the potential saturation of a certain color or palette in their market. We did when developing the palette for Shout Out Studio, but we also wanted our colors to reflect our personality and intention. read more

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