Why Use Taglines When Branding
Taglines can strengthen brand identity, evoke emotions, and resonate with audiences, making them a vital tool in marketing strategies.
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branding
Breaking Bad Marketing Habits
From tactical to philosophical, here are 7 bad marketing habits every company should break if they want to see better results.
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Why Simple Marketing Messages are So Darn Effective
[vc_row padding_top_multiplier=””][vc_column][vc_column_text]Well, well, well. It turns out that all those fancy marketing techniques, buzzwords, and jargon that you learned in your MBA program aren’t so effective. According to some painfully obvious statistics, simple marketing messages are actually the most effective way to reach customers. Who knew? Let’s take a look at some of these stats.[/vc_column_text][fildisi_empty_space][vc_column_text]
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Remarkable Marketing
[vc_row padding_top_multiplier=””][vc_column][vc_column_text]For the average consumer, basic needs and wants are only a few clicks away or ready for pick-up, maybe even delivery. Brands are constantly wanting to be a part of this transaction and so they storm consumers with marketing noise in an effort to do so. The constant noise blurs together and most consumers
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Social Media Help From Your Friends
Launching a new brand on social media is difficult. It takes time to build your audience, find your voice, and win the attention of your target market. But what if you could speed that up a little bit? How you ask? Just ask your friends. Your friends, whether they are personal or professional, probably have
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Building a Successful eCommerce Site – Part 2
In part one of building a successful eCommerce site, we talked about how the location of a brick and mortar store is the equivalent of the search engine results for an eCommerce site. The gist of what we were talking about is putting the business in the best position for high volumes of traffic. However,
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Biggest Marketing Mistakes
Marketers have the great responsibility (and sometimes burden) of coming up with creative, attention-grabbing campaigns, communications, advertisements, and more, and every once in a while there’s a marketing initiative that makes us ask, “What were they thinking?” We’ve compiled what we believe are some of the biggest marketing mistakes from years past and others very
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A Product of Craftsmanship
Were pretty big fans of beer here at Shout Out Studio. Recently we were fortunate enough to do a collaboration on our own beer with local brewery, Seventh Sons Brewing, here in Columbus. It got us thinking. Craft beer isn’t the only thing now a days being made in small batches by talented craftsmen. Here
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Brands We Wish Were Real
[vc_row][vc_column][vc_column_text]Good brands create advocates. Fans so passionate they take it upon themselves to spread the brand message and share their joy. That is what good marketing is all about. Creating brand advocates. We often talk about these brands at Shout Out Studio and do our part to help our clients do the same. In fact,
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Admirable Brand Marketing
We spend a lot of our time helping brands increase their marketing effectiveness, but yesterday we sat back and took a moment to appreciate those who are doing it right. Here are a few brands, big and small, we admire for thinking holistically when it comes to marketing and telling their story. Gretchen Ardizzone—Warby Parker
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