Learn how a consistent LinkedIn strategy helps small businesses build credibility, expand reach & drive growth. Posting frequency matters.
Build a LinkedIn Strategy Starting with Consistent Posting Read More »
Learn how to create effective social media posts in 2025 that engage audiences and drive real results.
Creating Effective Social Media Posts That Get Results Read More »
As social media becomes larger landscape and more sophisticated, consider outsourcing your social media so you can focus on what you do best.
Benefits of Outsourcing Your Social Media Read More »
Everyone knows that social media marketing can be an incredibly powerful, and these days necessary, marketing tool. Most marketers gravitate to Facebook because it is easy to understand. The slightly more tech savvy will be engaged in twitter or maybe Pintrest. But very few marketers will dive into marketing on Reddit, and they are missing
A Simple Guide To Marketing On Reddit Read More »
I don’t follow a ton of people on Twitter but I’ve carefully built a feed of: 1) people or brands who share and create useful content 2) people or brands I know or those I’ve connected with in some fashion and 3) folks who are simply kind, entertaining and engaging online. I’ve built some rewarding
What Instagram Can Do For Your Business That Twitter Cannot Read More »
A few months ago my brother and I were out to dinner talking about work and the topic of social media came up. In the discussion, he said, “Our company would never use social media because we don’t need it.” I stared at him for a few seconds… wheels turning, gears grinding, ready to give
Do Companies Really Need Social Media? Read More »
Managing social media, whether it be for yourself, another brand or client, requires constant activity and responsiveness. The most efficient way I think people can stay at the top of their social game is to utilize social media scheduling and social listening. Some individuals might see the negative in automating some of the process, but
Benefits of Social Media Scheduling and Social Listening Read More »
I am constantly meeting people who are trying to use social media to help grow their business. The trouble is, they aren’t doing such a good job of it. Why? Time they claim. I get it, most small business owners are stretched extremely thin. But time shouldn’t be a barrier to doing social media well.
30 Minute Social Media Strategy Read More »
There’s no denying there’s a visual aspect to digital marketing especially when it comes to social media—heck look at Instagram, which is virtually an image-based medium with little content. In the last couple years, Pinterest has definitely matured with an audience of 70 million users. From a medium that was once ruled by consumer pinning
Pinterest for Your Business Read More »
No matter how much we want to think otherwise, some companies should not be on Twitter and we’ve seen more than our share of people that burn out because they are just working against a system that doesn’t support social media for marketing. A lot of times these issues have nothing to do with social
Some Companies Should Not be on Twitter Read More »
