Knowing vs. Communicating
Knowing something and the ability to communicate something are two very different skill sets. While you know your brand best, effectively communicating its message can be a different story.
Whether you’re a startup still finding its voice or an established business adhering to set standards, establishing a consistent and authentic tone and voice is crucial for connecting with your audience.
The right social media partner can help you maintain a consistent brand voice, ensuring that every update, post, or image aligns with your brand’s attributes and resonates with your target audience.
Finding Time To Keep Up
Social media is a dynamic medium. While staying up-to-date on new trends and platform innovations is crucial, it can be incredibly time-consuming.
Like it or not, keeping up with the ever-changing social media environment is only possible for those who can immerse themselves in it daily. A team of individuals who live and breathe social media is your all-in-one resource for assessing the landscape, testing new platforms, understanding opportunities, and identifying fleeting trends — saving you time and enabling you to focus on… you guessed it… whatever it is you do best.
As your business grows, so too will your audience — leading to increased activity and the need for more monitoring. The cycle goes on.
Managing social media might be feasible initially, but it can become overwhelming as you continue to expand and see success. Partnering with a social media team will ensure that you have experts available to respond to customer inquiries, establish new customer connections, strengthen existing ones, and revive fading relationships.
This sort of support and attention is also typically required to keep a close eye on and get ahead of any negative reviews, complaints, or public relations crises.
Investing Where It Counts
Not all social media platforms are made equal. Certain platforms like Yelp, LinkedIn, TikTok and Instagram typically require additional investment to reach new audiences or even maintain an active presence.
This is your social media partner’s time to shine — saving you time and money by identifying which platforms are worth investing your resources into! Once you’ve set your goals, the hard work is done; leave the budgeting, strategizing, and execution to your social media sidekicks.
Analyzing Your Efforts
We all know that in order to gauge success, you need to benchmark and analyze key metrics. In the case of social media, this primarily includes followers, reach, engagement, and impressions.
The other half of the story is what most don’t know: how to interpret the data, let alone how the heck it relates to your goals. Needless to say, it can be challenging if you’re unfamiliar with the metrics.
Outsourcing your social media to a quality partner who will not only interpret your data, identify trends, determine what drives changes in metrics, and suggest appropriate actions to optimize your social media efforts… but will also educate your team on how to do so, if desired.
Never be afraid to seek outside help regarding your social media strategy. After all, A social media partner can be one of the most powerful tools in your marketing arsenal — helping you to effectively communicate your brand message, navigate the ever-changing social media landscape, scale your efforts, allocate resources wisely, and optimize your performance.
Still looking for help, advice, or just have a question? Let us know! No sales. No B.S. Just good, honest answers meant to help you or your team truly understand the value of working with the right social media partner.