Social media is beyond mainstream, and many businesses today realize the benefits the various communication platforms can provide to reaching their business goals. The reality though is that as social media becomes larger landscape and more sophisticated over time, succeeding in the social realm can be tough…and it might require some additional expertise. So, if you find yourself in this place, here’s a look at a few reasons why it might benefit you to outsource your social media.
Communicating Your Brand Message
Sure, you know your brand best, but do you know how to effectively communicate it? Whether you’re a brand new startup just getting your feet wet or you’ve been in the industry for decades, believe it or not, it can be a challenge to communicate who you are as a brand and identify what’s your tone-of-voice. If you expect your audience to connect with you, this is an extremely important point of communication. Every update, post, or image should be something that represents the attributes of your brand, and should feel authentic as if you were talking to someone in person. If you haven’t established a voice, having a team to help you identify this voice and keep it consistent can be extremely valuable. Some of the best brands (small and large) are seamlessly managed by outside resources because they’ve been able to embrace the brand’s unique style of communication and flawlessly engage with their audience.
Socially Active Experts
Social media is an ever-evolving form of online communication, and there’s no reason to expect it to slow down anytime soon. Marketers managing social media have to stay on top of new trends and platform innovations. Whether it’s a new algorithm update, click to buy feature, advertising enhancements, etc., … it’s difficult to stay abreast of the social media environment unless you’re living it every day. Having a team of individuals, who can assess the environment, test new platforms, understand the opportunities and debunk the fleeting pop-up of platforms ultimately can save you a whole lot of time and provide focus.
Scaling as You Grow
As you grow, so should your audience, and with that comes more activity and the need for more engagement. And while you may be able to get things off the ground initially, as you continue to grow and see success, tending to social media may not be feasible. Let’s be honest, you still have a day job. Having dedicated individuals, who are there when your customers ask questions, have a customer complaint, or just want to sing the praise of your brand, could establish a new customer relationship, strengthen an existing, or renew a fading one.
Putting Money Where It Matters
Some platforms require a little extra power to get off the ground, to expose your brand to new audiences, or frankly just to stay visible, and sometimes it costs a little to get your voice heard. The unfortunate part is if you’re not familiar with the platform, you could be tossing money in the wind with no return on investment or your time. Those who manage social media day-to-day actively should understand where your time and dollars are best spent, be able to establish ideal budgets, and project anticipated results based on your desired goals.
Analysis of Activity
If you haven’t benchmarked social media goals (followers, reach, engagement, impressions, etc), how do you know if you’re succeeding or failing? Yes, every platform has available analytics, but if you don’t understand what the data is telling you, then how can you be sure that you’re getting the most out of your efforts. If you see engagement declining or impressions increasing, a social media team should be able to pinpoint what has resulted in a decrease or increase, and determine the appropriate actions to respond accordingly.
Bottom line don’t be afraid to ask for (outside) help. If you’re not sure how to approach social media or keep on top of it, consider asking a team with social media expertise to evaluate your current performance. You might just find that outsourcing your social media could be a real benefit to your brand and your customers.