LOCK 27 BREWING
Solidify the brand elements
Our starting point with L27 was Brand Clarity. In order to communicate a clear, confident message about the brewery and their beers we had to get to the heart of their differentiators and discover the authentic brand personality.
Pairing research and brand work sessions, we developed a full Brand Book for Lock 27 including a new Tagline, Brand Personality Traits, Positioning Platform, Color Palette and more. From there we launched a new website carrying these traits forward. Since launch, we’ve been asked by L27 to lead their social media ongoing and advise on digital marketing strategy.