Useful brand and marketing articles from the Shout Out team.

PERSPECTIVES

How to Lose a Sale article
How to Lose a Sale in 5 Easy Steps 1920 703 Marsh Williams

How to Lose a Sale in 5 Easy Steps

Ah, the life of a salesperson – endless pitches, countless presentations, and a never-ending quest to hit those quotas. It’s no wonder they spend so much time honing their skills in the art of persuasion. But what about the lesser-known talent of completely missing the point when a customer is ready to make a purchase?…

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Why Simple Marketing Messages are So Darn Effective 1920 703 Marsh Williams

Why Simple Marketing Messages are So Darn Effective

Well, well, well. It turns out that all those fancy marketing techniques, buzzwords, and jargon that you learned in your MBA program aren’t so effective. According to some painfully obvious statistics, simple marketing messages are actually the most effective way to reach customers. Who knew? Let’s take a look at some of these stats. Attention…

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Pinterest For Business
5 Easy, Effective Ways to Use Pinterest for Business 1920 595 Soula Spanorigas

5 Easy, Effective Ways to Use Pinterest for Business

We all know the Pinterest craze of 2011. We used Pinterest boards to plan out a family trip or maybe DIY nail ideas. Since then, Pinterest has evolved tremendously. Now more than ever, businesses are utilizing Pinterest as not just a way to share cool photos but to drive new business. Here are 5 practical…

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architecture 1
Considerations for Marketing Your Architecture Firm 1700 537 Shout Out Studio

Considerations for Marketing Your Architecture Firm

You’ve worked hard to build your firm’s reputation in the architecture industry. But now, you may want to enter a new market—or simply grow your business. As competition increases, you may be finding it harder to rise above the noise.  Whether your key challenge is attracting the right types of clients, closing sales, growing a…

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Refresh or Rebrand? 1920 594 Soteria

Refresh or Rebrand?

Refresh or Rebrand? When is it time to change, and how much? In 2012, Proctor & Gamble launched TidePods, a revolutionary dissolvable pod with multiple cleaning solutions that worked to clean and fight stains without pouring or spills. This invention helped P&G reach a new market and gain a competitive advantage. Who knew that the…

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alphagamma Content Marketing World Conference 2020 opportunities
Content Marketing Is No Longer A Luxury 2048 945 Soteria

Content Marketing Is No Longer A Luxury

Recently three of our team members attended the annual Content Marketing World Conference in Cleveland, Ohio. They came back energized and excited to share takeaways from this year’s conference. What Is Content Marketing? More than just specific content for your brand, content marketing is a strategic marketing approach that aims to distribute valuable, relevant, and…

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Announcement Header
Announcements, Announcements, A-n-n-o-u-n-c-e-m-e-n-t-s 1920 703 Shout Out Studio

Announcements, Announcements, A-n-n-o-u-n-c-e-m-e-n-t-s

Shout Out Studio Acquires Good Clover Communications June 14, 2022, Columbus, OH – Shout Out Studio, a full-service brand marketing agency based in Columbus, Ohio, has announced the acquisition of Good Clover Communications, a marketing and communications agency also based in the Columbus area. The acquisition positions Shout Out Studio for continued growth within the…

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group of people sitting around a conference room table talking about SEO
Understanding SEO, What Senior Executives Need To Know 1440 773 Shout Out Studio

Understanding SEO, What Senior Executives Need To Know

If they haven’t already, someone is going to tell you, “We need to spend money on SEO to improve our search rankings on Google.” There are a few things you need to consider when that happens. Understanding SEO; in a nutshell, SEO does two basic things. First, it ensures that your website can be seen…

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4reviews
Local Search & the Link to Online Reviews 1920 703 Shout Out Studio

Local Search & the Link to Online Reviews

For most companies, it’s not so much a question of if managing your brand’s online reputation is important; it’s more a question of “where does online reputation management fall on my list of priorities?” It’s a fair question. To which the answer is, while there are many facets to reputation management, the best place to start is…

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We’re a brand marketing team helping companies connect and engage with their audience in authentic and meaningful ways. We marry strategy, data, and creative to create and execute marketing that benefits the business and the consumer.

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