Useful brand and marketing articles from the Shout Out team.

PERSPECTIVES

Mass Market Emails 1
Mass Market Emails: You’re Doing It Wrong 840 1120 Shout Out Studio

Mass Market Emails: You’re Doing It Wrong

E Blasted 306.4 billion emails are sent and received daily as of this year (2020). Don’t worry; we’ll give you a minute. Because if you haven’t heard that statistic before, it’s likely to floor you. Three years ago, 74%…

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Why Use taglines
Why Use Taglines When Branding 840 1120 Shout Out Studio

Why Use Taglines When Branding

The jury is out on the absolute necessity of a tagline in branding. Some argue that the majority of taglines are bad and basically worthless while others point to the tagline’s direct opportunity to communicate…

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Storytelling
Great Marketing is About Storytelling 840 1120 Marsh Williams

Great Marketing is About Storytelling

Once Upon A Time… We met with a prospective client recently on another disaster recovery project, our term for someone who hired an unprofessional organization to help them create a website.  All the usual suspects…

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Reporting Article. Cover
Quarterly Reporting For Marketing Success 840 1120 Soula Spanorigas

Quarterly Reporting For Marketing Success

Regular reporting is key to ongoing marketing success. Read on to learn how we use reports to benefit our clients.

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blues
How We Fight The Winter Blues 960 1200 Shout Out Studio

How We Fight The Winter Blues

Learn how we push through the busy year-end deadlines and stay stimulated, energized and engaged through the dark days of winter.

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nathaniel
Measuring “Good” Design 960 1200 Nathaniel Seevers

Measuring “Good” Design

Even though it’s not as simple to measure as say, the conversion rate of a Linkedin campaign or the click rate of an email newsletter, design can still be measured.

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AI
The Good, Bad, and Ugly of Photoshop AI 900 1150 The Design Team

The Good, Bad, and Ugly of Photoshop AI

Shout Out Studio’s design team weighs in on the new Photoshop update, Generative AI.

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Breaking Bad Marketing Header
Breaking Bad Marketing Habits 1920 703 Nathaniel Seevers

Breaking Bad Marketing Habits

From tactical to philosophical, here are 7 bad marketing habits every company should break if they want to see better results.

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Outsourcing Social Media
Benefits of Outsourcing Your Social Media 1920 700 Isabell Gruetzner

Benefits of Outsourcing Your Social Media

As social media becomes larger landscape and more sophisticated, consider outsourcing your social media so you can focus on what you do best.

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2022 SO Logo White 600 2

We’re a brand marketing team helping companies connect and engage with their audience in authentic and meaningful ways. We marry strategy, data, and creative to create and execute marketing that benefits the business and the consumer.

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