Useful brand and marketing articles from the Shout Out team.

PERSPECTIVES

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Refresh or Rebrand? 1920 594 Soteria

Refresh or Rebrand?

Refresh or Rebrand? When is it time to change, and how much? In 2012, Proctor & Gamble launched TidePods, a revolutionary dissolvable pod with multiple cleaning solutions that worked to clean and fight stains without pouring or spills. This invention helped P&G reach a new market and gain a competitive advantage. Who knew that the…

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Content Marketing Is No Longer A Luxury 2048 945 Soteria

Content Marketing Is No Longer A Luxury

Recently three of our team members attended the annual Content Marketing World Conference in Cleveland, Ohio. They came back energized and excited to share takeaways from this year’s conference. What Is Content Marketing? More than just specific content for your brand, content marketing is a strategic marketing approach that aims to distribute valuable, relevant, and…

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Announcements, Announcements, A-n-n-o-u-n-c-e-m-e-n-t-s 1920 703 Shout Out Studio

Announcements, Announcements, A-n-n-o-u-n-c-e-m-e-n-t-s

Shout Out Studio Acquires Good Clover Communications June 14, 2022, Columbus, OH – Shout Out Studio, a full-service brand marketing agency based in Columbus, Ohio, has announced the acquisition of Good Clover Communications, a marketing and communications agency also based in the Columbus area. The acquisition positions Shout Out Studio for continued growth within the…

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Understanding SEO, What Senior Executives Need To Know 1440 773 Shout Out Studio

Understanding SEO, What Senior Executives Need To Know

If they haven’t already, someone is going to tell you, “We need to spend money on SEO to improve our search rankings on Google.” There are a few things you need to consider when that happens. Understanding SEO; in a nutshell, SEO does two basic things. First, it ensures that your website can be seen…

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Local Search & the Link to Online Reviews 1920 703 Shout Out Studio

Local Search & the Link to Online Reviews

For most companies, it’s not so much a question of if managing your brand’s online reputation is important; it’s more a question of “where does online reputation management fall on my list of priorities?” It’s a fair question. To which the answer is, while there are many facets to reputation management, the best place to start is…

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Why Sales is No Longer About Selling 1920 703 Nathaniel Seevers

Why Sales is No Longer About Selling

My wife and I leased a new car recently. Pre-COVID. We don’t change cars often, but it was time. We settled on a budget-friendly, Ohio winter-friendly, grown-up, anti-college-car car. This was the first time at a dealership in a while. For some reason, I guess I expected the approach had changed since so many other…

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Mass Market Emails: Why You’re Doing It Wrong 1920 703 Shout Out Studio

Mass Market Emails: Why You’re Doing It Wrong

E Blasted. 306.4 billion emails are sent and received daily as of this year (2020).6 Don’t worry; we’ll give you a minute.  Because if you haven’t heard that statistic before, it’s likely to floor you. Three years ago, 74% of consumers were already overwhelmed by “Email Overload,” according to a study released by Edison Software.2…

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Creating effective social media posts
Getting Beyond Meh…Creating Effective Social Media Posts 1920 703 Shout Out Studio

Getting Beyond Meh…Creating Effective Social Media Posts

Creating social media posts is really easy, creating effective social media posts that actually accomplish something isn’t. What are you doing? This is the question I have started asking myself with every post created for our company or our clients. This gives fundamental guidance, and it’s helping. I also think of a post as a…

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Tips and Tools for Virtual Work 1920 703 Shout Out Studio

Tips and Tools for Virtual Work

It’s a brand new world and for the first time many are finding themselves working in a comfortable, but unfamiliar space; at home. While we have been fortunate enough to experience this before we also realize it is new to many so we’ve put together some of our top tips for being productive while operating…

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We’re a brand marketing team helping companies connect and engage with their audience in authentic and meaningful ways. We marry strategy, data, and creative to create and execute marketing that benefits the business and the consumer.

© 2023 Shout Out Studio, LLC
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