Useful brand and marketing articles from the Shout Out team.

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1900 720 Marsh Williams

The Real Impact of Poor Digital Marketing on a Company’s Value

Every morning I spend about an hour catching up on news and events. Most of this effort is business related, and there are always a few “nuggets” I can use. Recently I found one… I read an article about the downgrading for a company’s stock, partially due to their digital marketing. “We see a recent…

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what's your brand
1920 703 Marsh Williams

What’s Your Brand?

“Describe your brand.” It’s a simple request and one that we ask of every client. Let’s start with one data point. Brand is more than a logo or a name; it’s the full representation of your company (tone, voice, look, values) and how it’s perceived out in the world. So as companies grow how do…

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You are What You Tweet - Social Media for Restaurants
1920 703 Shout Out Studio

You are What You Tweet

Today, social media’s impact on restaurants is more significant than ever. Whether that impact is positive or negative depends on how a restaurant executes a social media strategy. If done right, social media can have massive marketing power at a minimal cost. But just creating social media accounts and aimlessly pushing out self-promoting content is…

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key components of a brand guide
1920 703 Nathaniel Seevers

Key Components of a Brand Guide

A well-formed Brand Guide can act as a playbook for business decisions and marketing strategies. It’s a point of reference as to why the brand was started in the first place and a compass for maintaining your intended path. Keep in mind, when we say brand we’re talking about much more than the design components.…

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helping small businesses with digital marketing
1920 600 Shout Out Studio

What Small Business Can Learn from Big Brands in Digital Marketing

Editor’s Note: Shout Out Studio has partnered with students from Miami University (Oxford, Ohio) to mentor, research and write a series of blog posts for shoutoutstudio.com. The authors are members of student-led group, East Bridge Consultancy, an affiliate of Alpha Kappa Psi, a professional business fraternity. By: Grant Smith & Kristian Jennes With the release…

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marketing qualified leads
1920 703 Shout Out Studio

Marketing Qualified Leads: What You Need to Know to be Successful

Editor’s Note: Shout Out Studio has partnered with students from Miami University (Oxford, Ohio) to mentor, research and write a series of blog posts for shoutoutstudio.com. The authors are members of student-led group, East Bridge Consultancy, an affiliate of Alpha Kappa Psi, a professional business fraternity. By: Ben Clodgo & Taylor Bleedorn WHAT IS A…

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brands and politics
1920 703 Shout Out Studio

Brands & Politics: A Conversation Worth Having?

Editor’s Note: Shout Out Studio has partnered with students from Miami University (Oxford, Ohio) to mentor, research and write a series of blog posts for shoutoutstudio.com. The authors are members of student-led group, East Bridge Consultancy, an affiliate of Alpha Kappa Psi, a professional business fraternity. By: Daniel Kuperman & Sean Hynes When an increasingly…

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marketing on snapchat
1920 703 Shout Out Studio

5 Basics for Marketing on Snapchat

100 million. That’s just shy of the number of people that watch the Super Bowl every year. That’s also about one third of the total United States population. 100 million is approximately how many people use Snapchat every single day. Think that sounds like a lot? Now think about seven billion. That’s how many views…

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10 Most Important Parts of a Homepage
1920 703 Shout Out Studio

The 10 Most Important Parts Of a Homepage

Your homepage: the front window of your business where you get to put what you do on display. The perfect setting to put your best foot forward. The first, and possibly only, impression on a potential customer or client. With so much at stake, you want to be as prepared as possible by leaving no…

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Trends in Video Content Marketing
1920 703 Gretchen Ardizzone

4 Emerging Trends in Video Content Marketing

There’s no question that video content over the years has become a huge phenomenon and marketing tactic for businesses. 78% of people watch videos online every week and 55% of people watch videos online every day.* Those are some compelling stats when it comes to creating awareness and online engagement for brands, but what type…

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