Useful brand and marketing articles from the Shout Out team.

PERSPECTIVES

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The Link Between Online Reviews and Local Search

For most companies, it’s not so much a question of if managing your brand’s online reputation is important; it’s more a question of “where does online reputation management fall on my list of priorities?” It’s a fair question. To which the answer is, while there are many facets to reputation management, the best place to start is…

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1920 703 Nathaniel Seevers

Why Sales is No Longer About Selling

My wife and I leased a new car recently. Pre-COVID. We don’t change cars often, but it was time. We settled on a budget-friendly, Ohio winter-friendly, grown-up, anti-college-car car. This was the first time at a dealership in a while. For some reason, I guess I expected the approach had changed since so many other…

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Mass Market Emails: Why You’re Doing It Wrong

E Blasted. 306.4 billion emails are sent and received daily as of this year (2020).6 Don’t worry; we’ll give you a minute.  Because if you haven’t heard that statistic before, it’s likely to floor you. Three years ago, 74% of consumers were already overwhelmed by “Email Overload,” according to a study released by Edison Software.2…

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Creating effective social media
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Getting Beyond Meh…

Creating a social media post is really easy, creating an effective social media post that actually accomplishes something is not. What are you doing? This is the question I have started asking myself with every post created for our company or our clients. This gives fundamental guidance, and it’s helping. I also think of a…

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Tips and Tools for Virtual Work

It’s a brand new world and for the first time many are finding themselves working in a comfortable, but unfamiliar space; at home. While we have been fortunate enough to experience this before we also realize it is new to many so we’ve put together some of our top tips for being productive while operating…

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Targeting Has Changed – And So Should You!

The Most Effective Way To Connect: For marketing to be effective, a business must target.  This isn’t a new concept; but why is it important? Consumers don’t want companies to make broad assumptions and treat them like the masses. Consumers want brands to dive deeper, and make an effort to speak to them in unique…

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1920 703 Marsh Williams

Instagram is Facilitating Theft from Users

The Problem More and more companies are stealing from Instagram users, and Instagram is driving the getaway car. Over the last few months, I have noticed, as an Instagram user, many suspicious-looking ads on the platform, and recently these ads have moved from suspect to outright fraudulent. Ads showing one product and shipping a far…

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Open book showing multiple logos
1920 703 Nathaniel Seevers

How to Work Through a Logo Refresh

Trained or untrained eye, sometimes it’s clear that a logo no longer holds up in the marketplace. Maybe it relies too heavily on past design trends and hasn’t aged well. Or frankly, maybe it was poor design from the start. On the flip side, even the most well-designed logos can periodically benefit from a design…

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Pieces of the brand puzzle
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Brand Voice, Story, Audience

With apologies to Rod Stewart – “every company tells a story.” Every company has a story to tell, one worth listening to, but for the most part, one that exists in pieces all around the office. Oh, it’s all there, it just has not been gathered and assembled into a single cohesive message, and frankly,…

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