Useful brand and marketing articles from the Shout Out team.

PERSPECTIVES

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Targeting Has Changed – And So Should You! 1920 703 Shout Out Studio

Targeting Has Changed – And So Should You!

The Most Effective Way To Connect: For marketing to be effective, a business must target.  This isn’t a new concept; but why is it important? Consumers don’t want companies to make broad assumptions and treat them like the masses. Consumers want brands to dive deeper, and make an effort to speak to them in unique…

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Instagram is Facilitating Theft from Users 1920 703 Marsh Williams

Instagram is Facilitating Theft from Users

The Problem More and more companies are stealing from Instagram users, and Instagram is driving the getaway car. Over the last few months, I have noticed, as an Instagram user, many suspicious-looking ads on the platform, and recently these ads have moved from suspect to outright fraudulent. Ads showing one product and shipping a far…

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Open book showing multiple logos
How to Work Through a Logo Refresh 1920 703 Nathaniel Seevers

How to Work Through a Logo Refresh

Trained or untrained eye, sometimes it’s clear that a logo no longer holds up in the marketplace. Maybe it relies too heavily on past design trends and hasn’t aged well. Or frankly, maybe it was poor design from the start. On the flip side, even the most well-designed logos can periodically benefit from a design…

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Pieces of the brand puzzle
Brand Voice, Story, Audience 1920 950 Marsh Williams

Brand Voice, Story, Audience

With apologies to Rod Stewart – “every company tells a story.” Every company has a story to tell, one worth listening to, but for the most part, one that exists in pieces all around the office. Oh, it’s all there, it just has not been gathered and assembled into a single cohesive message, and frankly,…

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The Incredible Power of Online Reviews 1920 950 Shout Out Studio

The Incredible Power of Online Reviews

Everyone has a story about online reviews; some are good and well, some aren’t. So before we take a deeper dive, let’s go to the board for a few stats. 97% of consumers use the internet to find local businesses – Source 94% of consumers read online reviews; they trust reviews as much as recommendations…

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Brand Consistency
Brand Consistency is Worth 23% 1920 700 Marsh Williams

Brand Consistency is Worth 23%

A survey we recently ran across had a statistic that, frankly, astounded us:  The average increased revenue attributed to brand consistency and presentation, by the organizations that responded, is 23 percent. Most people would view this as low-hanging fruit and take 23 percent in revenue. At least that’s what we thought.  As we read further…

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Photo of person shopping on iPad
Remarkable Marketing 1920 703 Shout Out Studio

Remarkable Marketing

For the average consumer, basic needs and wants are only a few clicks away or ready for pick-up, maybe even delivery. Brands are constantly wanting to be a part of this transaction and so they storm consumers with marketing noise in an effort to do so. The constant noise blurs together and most consumers have…

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GoogleMyBusiness postheader
Should You Set Up a Google My Business Page If You Don’t Have a Physical Address? 1920 703 Shout Out Studio

Should You Set Up a Google My Business Page If You Don’t Have a Physical Address?

Navigating your own business can be a difficult endeavor. There are many decisions to make surrounding which business services are right for you. While there are advantages to not having a physical address for your business, it can make registering for certain business services more difficult. Many of these helpful services require you to enter…

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CJJackets
The Real Impact of Poor Digital Marketing on a Company’s Value 1900 720 Marsh Williams

The Real Impact of Poor Digital Marketing on a Company’s Value

Every morning I spend about an hour catching up on news and events. Most of this effort is business-related, and there are always a few “nuggets” I can use. Recently I found one… I read an article about downgrading for a company’s stock, partially due to its digital marketing. “We see a recent slowdown in…

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We’re a brand marketing team helping companies connect and engage with their audience in authentic and meaningful ways. We marry strategy, data, and creative to create and execute marketing that benefits the business and the consumer.

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