Useful brand and marketing articles from the Shout Out team.

PERSPECTIVES

brands and politics
Brands & Politics: A Conversation Worth Having? 1920 703 Shout Out Studio

Brands & Politics: A Conversation Worth Having?

Editor’s Note: Shout Out Studio has partnered with students from Miami University (Oxford, Ohio) to mentor, research and write a series of blog posts for shoutoutstudio.com. The authors are members of student-led group, East Bridge Consultancy, an affiliate of Alpha Kappa Psi, a professional business fraternity. By: Daniel Kuperman & Sean Hynes When an increasingly…

read more
marketing on snapchat
5 Basics for Marketing on Snapchat 1920 703 Shout Out Studio

5 Basics for Marketing on Snapchat

100 million. That’s just shy of the number of people that watch the Super Bowl every year. That’s also about one third of the total United States population. 100 million is approximately how many people use Snapchat every single day. Think that sounds like a lot? Now think about seven billion. That’s how many views…

read more
10 Most Important Parts of a Homepage
The 10 Most Important Parts Of a Homepage 1920 703 Shout Out Studio

The 10 Most Important Parts Of a Homepage

Your homepage: the front window of your business where you get to put what you do on display. The perfect setting to put your best foot forward. The first, and possibly only, impression on a potential customer or client. With so much at stake, you want to be as prepared as possible by leaving no…

read more
Trends in Video Content Marketing
4 Emerging Trends in Video Content Marketing 1920 703 Gretchen Ardizzone

4 Emerging Trends in Video Content Marketing

There’s no question that video content over the years has become a huge phenomenon and marketing tactic for businesses. 78% of people watch videos online every week and 55% of people watch videos online every day.* Those are some compelling stats when it comes to creating awareness and online engagement for brands, but what type…

read more
How to Keep Your Email Content Fresh
Keeping Your Email Content Fresh 1920 703 Shout Out Studio

Keeping Your Email Content Fresh

Email marketing is an effective way to engage with your customers, drive traffic, and increase sales. In a previous blog we talked about the benefits of making your emails visually appealing, but what about the meat of it? It’s not easy keeping your emails full of fresh and creative content, but your audience sure will appreciate…

read more
Understand How You Work Best
Understanding How You Work Best 1920 703 Nathaniel Seevers

Understanding How You Work Best

Leadership doesn’t always mean leading others or directing or delegating. Leadership starts with leading yourself; things like time management, being honest about your responsibilities, putting in the extra time to refine your skills. Part of that is understanding how you work best. What is the optimal situation for you to create your best work most…

read more
How User Experience Can Affect Pagerank
How User Experience Affects Page Rank 1920 703 Shout Out Studio

How User Experience Affects Page Rank

This year marks a shift for what factors in on-page optimization are most affective for search engine rank. Some of the items have been closing in from a distance for a few years now, but 2015 has allowed them to take shape. Google (and Bing and Yahoo) are taking a more holistic approach to how…

read more
Facebook
Facebook Ads: What’s Your Relevance? 1920 700 Shout Out Studio

Facebook Ads: What’s Your Relevance?

A while back, Facebook ads added a little thing called a Relevance Score to their reporting dashboard. Facebook ads are typically a game between what you’re trying to communicate to your audience, and what your audience wants to see. How do you know if you’re playing that game right? Your relevance score is a tool…

read more
Outsourcing
Benefits of Outsourcing Your Social Media 1920 700 Gretchen Ardizzone

Benefits of Outsourcing Your Social Media

Social media is beyond mainstream, and many businesses today realize the benefits the various communication platforms can provide to reaching their business goals. The reality though is that as social media becomes larger landscape and more sophisticated over time, succeeding in the social realm can be tough…and it might require some additional expertise. So, if…

read more
2022 SO Logo White 600 2

We’re a brand marketing team helping companies connect and engage with their audience in authentic and meaningful ways. We marry strategy, data, and creative to create and execute marketing that benefits the business and the consumer.

© 2023 Shout Out Studio, LLC
Start Typing
Skip to content