Useful brand and marketing articles from the Shout Out team.

PERSPECTIVES

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Benefits of Outsourcing Your Social Media

Social media is beyond mainstream, and many businesses today realize the benefits the various communication platforms can provide to reaching their business goals. The reality though is that as social media becomes larger landscape and more sophisticated over time, succeeding in the social realm can be tough…and it might require some additional expertise. So, if…

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Marketing vs. Digital Marketing

A few weeks ago one of our clients asked us to comment on why they had not been able to cross the marketing/digital marketing divide on their own. Certainly a provocative question and one that really required some thought on our part. This particular client has a very productive marketing department delivering traditional marketing activity: conferences,…

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WordPress + WooCommerce: What does it mean?!

If you run a WordPress site, and you use it to sell stuff, there is a pretty good chance you’ve opted for WooCommerce as your e-commerce solution. With over 7.5 million downloads, 600,000 using the paid version, you aren’t the only one who made the same match. According to WooThemes (the parent company of WooCommerce), WooCommerce powers over…

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A First Step to Find Your Advertising Audience in Social Media

Finding the right audience in social media advertising can be a challenge – especially when you’re trying to get to find the ideal mix that gets you the most clicks, impressions, ROI and any other goals you and your digital marketing team are working toward. However, one of the easiest places to find your audience…

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Google Makes Mobile Site Mandatory

Well it’s now official. If you don’t have a website that is mobile friendly you’ll be harder to find on Google. After months of proclaiming the importance of having a mobile website, Google has finally implemented their changes that make a mobile site mandatory as part of a company’s SEO strategy. Up until last week,…

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Beyond the Blog: Benefits of a White Paper

There’s no denying the power of a blog, in fact it’s one of our most valuable communication tools and one that we recommend for our clients for a multitude of reasons. But the reality is that just about everyone has a blog these days, and the criteria for content creation and who’s creating is sometimes…

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knowing versus believing
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Knowing versus Believing

Our job as marketers, communicators, brand builders isn’t so much helping people to understand as it is helping people to believe. Facts are good. They can be tough to digest at times, but all in all, facts help us to make informed decisions. Facts are the basis for logic and reasoning. They are things we…

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Podcasts and the Art of Storytelling

Storytelling is the oldest and most effective method humans have to pass along knowledge. It’s how we’ve developed cultural values and passed history from generation to generation. We are wired to remember it. This is why learning how to tell your story is just as important as what it is you have to say. If your…

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Ted talks to keep you creative

Welcome to March! New Years resolutions have  faded, it’s STILL winter, and there’s a lot of work to be done. So here are a few TED talks to keep you inspired, creative, and motivated. Elizabeth Gilbert – Your elusive creative genius One of my favorite TED talks, author of Eat, Pray Love, Elizabeth Gilbert talks…

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