Useful brand and marketing articles from the Shout Out team.

PERSPECTIVES

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5 Solid Reasons To Get A Website in 2015

In our field of digital marketing we see a ton of websites. The good, the bad and the ugly. While there isn’t a whole lot worse than a really bad website, there is one thing – having no website at all. I’ve seen impressive websites for companies as big as they get, and great websites…

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5 Simple Tips to Get the Most Out of Your Blogging

Blogs are the most valuable type of content, according to more than one-third of today’s marketers (Source: ContentPlus). I could go on and on about the benefits of blogging from establishing authority to building trust to educating your audience, but the key though is effectively blogging. And let’s be honest though, while it may be…

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CES 2015: Best new gear for business

The 2015 CES has wrapped up, giving us a slew of new and innovative products and technology. I went through the roundup, and picked some of the best new gear for business. Unintentionally, my picks were focused on getting work done while out and about. Airtame: work better wirelessly A nifty little gadget that will…

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Goodbye to Google

Over the holidays I had a chance to catch up with an old friend whom I’ve not seen in months. He is fairly highly placed in the technology sector and of course we wound up talking “geek” ad nauseum. One of the things we discussed was his take on Google. Here is what I got.…

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Goal Setting for Digital Marketing

As with personal goals, it’s never too late to start setting digital marketing goals. No need to wait until the New Year or fret if you don’t get them set by the end of January. Yes, it’s never too late for setting digital marketing goals, though it can be too early. Let me explain; goal…

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Keep Organized With These Small Business Marketing Extensions

Marketing for a small business can get hectic, time-consuming, and unorganized. Between the hundreds of accounts, sites, and content resources used everyday, it is easy to get overwhelmed. Luckily there are plenty of browser extensions that can be added to your web browser to help keep your efforts clutter-free. Here are some great extensions that the Shout…

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E-Commerce Tips: Be super at selling stuff online

It’s the most wonderful time of the year. It’s also one of the busiest, most expensive, and stressful times. As customers continue to clamor online for deals, steals, and gifts, here’s a few ways to make sure your store and products stand out in this digital shop frenzy.

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JetBlue Uses Social Media for a Social Movement

Social media is a powerful business tool, but it can also be an amazing vehicle for doing good. JetBlue recently caught my eye when I heard about what they were doing to embrace social media and create a social movement by giving back to their travelers in the form of social sharing. With their Fly…

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A Simple Guide To Marketing On Reddit

Everyone knows that social media marketing can be an incredibly powerful, and these days necessary, marketing tool. Most marketers gravitate to Facebook because it is easy to understand. The slightly more tech savvy will be engaged in twitter or maybe Pintrest. But very few marketers will dive into marketing on Reddit, and they are missing…

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