Useful brand and marketing articles from the Shout Out team.

PERSPECTIVES

Understand How You Work Best
Understanding How You Work Best 1920 703 Nathaniel Seevers

Understanding How You Work Best

Leadership doesn’t always mean leading others or directing or delegating. Leadership starts with leading yourself; things like time management, being honest about your responsibilities, putting in the extra time to refine your skills. Part of…

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How User Experience Can Affect Pagerank
How User Experience Affects Page Rank 1920 703 Shout Out Studio

How User Experience Affects Page Rank

This year marks a shift for what factors in on-page optimization are most affective for search engine rank. Some of the items have been closing in from a distance for a few years now, but…

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Facebook
Facebook Ads: What’s Your Relevance? 1920 700 Shout Out Studio

Facebook Ads: What’s Your Relevance?

A while back, Facebook ads added a little thing called a Relevance Score to their reporting dashboard. Facebook ads are typically a game between what you’re trying to communicate to your audience, and what your…

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DMarketing
Marketing vs. Digital Marketing 1920 700 Marsh Williams

Marketing vs. Digital Marketing

A few weeks ago one of our clients asked us to comment on why they had not been able to cross the marketing/digital marketing divide on their own. Certainly a provocative question and one that really…

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WooCommerce
WordPress + WooCommerce: What does it mean?! 1920 700 Shout Out Studio

WordPress + WooCommerce: What does it mean?!

If you run a WordPress site, and you use it to sell stuff, there is a pretty good chance you’ve opted for WooCommerce as your e-commerce solution. With over 7.5 million downloads, 600,000 using the…

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FindingYourCRowd
A First Step to Find Your Advertising Audience in Social Media 1920 700 Shout Out Studio

A First Step to Find Your Advertising Audience in Social Media

Finding the right audience in social media advertising can be a challenge – especially when you’re trying to get to find the ideal mix that gets you the most clicks, impressions, ROI and any other…

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Mobile Site
Google Makes Mobile Site Mandatory 1920 700 Marsh Williams

Google Makes Mobile Site Mandatory

Well it’s now official. If you don’t have a website that is mobile friendly you’ll be harder to find on Google. After months of proclaiming the importance of having a mobile website, Google has finally…

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White Paper
Beyond the Blog: Benefits of a White Paper 1920 700 Gretchen Ardizzone

Beyond the Blog: Benefits of a White Paper

There’s no denying the power of a blog, in fact it’s one of our most valuable communication tools and one that we recommend for our clients for a multitude of reasons. But the reality is…

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knowing versus believing
Knowing versus Believing 1920 703 Nathaniel Seevers

Knowing versus Believing

Our job as marketers, communicators, brand builders isn’t so much helping people to understand as it is helping people to believe. Facts are good. They can be tough to digest at times, but all in…

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We’re a brand marketing team helping companies connect and engage with their audience in authentic and meaningful ways. We marry strategy, data, and creative to create and execute marketing that benefits the business and the consumer.

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