Useful brand and marketing articles from the Shout Out team.

PERSPECTIVES

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Refresh or Rebrand? 1920 594 Soteria Mathewson

Refresh or Rebrand?

Refresh or Rebrand? When is it time to change, and how much? In 2012, Proctor & Gamble launched TidePods, a revolutionary dissolvable pod with multiple cleaning solutions that worked to clean and fight stains without…

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Content Marketing Is No Longer A Luxury 2048 945 Soteria Mathewson

Content Marketing Is No Longer A Luxury

Recently three of our team members attended the annual Content Marketing World Conference in Cleveland, Ohio. They came back energized and excited to share takeaways from this year’s conference. What Is Content Marketing? More than…

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Announcements, Announcements, A-n-n-o-u-n-c-e-m-e-n-t-s 1920 703 Shout Out Studio

Announcements, Announcements, A-n-n-o-u-n-c-e-m-e-n-t-s

Shout Out Studio Acquires Good Clover Communications June 14, 2022, Columbus, OH – Shout Out Studio, a full-service brand marketing agency based in Columbus, Ohio, has announced the acquisition of Good Clover Communications, a marketing…

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Understanding SEO, What Senior Executives Need To Know 1440 773 Shout Out Studio

Understanding SEO, What Senior Executives Need To Know

If they haven’t already, someone is going to tell you, “We need to spend money on SEO to improve our search rankings on Google.” There are a few things you need to consider when that…

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Local Search & the Link to Online Reviews 1920 703 Shout Out Studio

Local Search & the Link to Online Reviews

For most companies, it’s not so much a question of if managing your brand’s online reputation is important; it’s more a question of “where does online reputation management fall on my list of priorities?” It’s a fair…

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Why Sales is No Longer About Selling 1920 703 Nathaniel Seevers

Why Sales is No Longer About Selling

My wife and I leased a new car recently. Pre-COVID. We don’t change cars often, but it was time. We settled on a budget-friendly, Ohio winter-friendly, grown-up, anti-college-car car. This was the first time at…

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Creating effective social media posts
Getting Beyond Meh…Creating Effective Social Media Posts 1920 703 Shout Out Studio

Getting Beyond Meh…Creating Effective Social Media Posts

Creating social media posts is really easy, creating effective social media posts that actually accomplish something isn’t. What are you doing? This is the question I have started asking myself with every post created for…

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Tips and Tools for Virtual Work 1920 703 Shout Out Studio

Tips and Tools for Virtual Work

It’s a brand new world and for the first time many are finding themselves working in a comfortable, but unfamiliar space; at home. While we have been fortunate enough to experience this before we also…

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Targeting Has Changed – And So Should You! 1920 703 Shout Out Studio

Targeting Has Changed – And So Should You!

The Most Effective Way To Connect: For marketing to be effective, a business must target.  This isn’t a new concept; but why is it important? Consumers don’t want companies to make broad assumptions and treat…

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We’re a brand marketing team helping companies connect and engage with their audience in authentic and meaningful ways. We marry strategy, data, and creative to create and execute marketing that benefits the business and the consumer.

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