Useful brand and marketing articles from the Shout Out team.

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key components of a brand guide
Key Components of a Brand Guide 1920 703 Nathaniel Seevers

Key Components of a Brand Guide

A well-formed Brand Guide can act as a playbook for business decisions and marketing strategies. It’s a point of reference as to why the brand was started in the first place and a compass for maintaining your intended path. Keep in mind, when we say brand we’re talking about much more than the design components.…

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helping small businesses with digital marketing
What Small Business Can Learn from Big Brands in Digital Marketing 1920 600 Shout Out Studio

What Small Business Can Learn from Big Brands in Digital Marketing

Editor’s Note: Shout Out Studio has partnered with students from Miami University (Oxford, Ohio) to mentor, research and write a series of blog posts for shoutoutstudio.com. The authors are members of student-led group, East Bridge Consultancy, an affiliate of Alpha Kappa Psi, a professional business fraternity. By: Grant Smith & Kristian Jennes With the release…

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marketing qualified leads
Marketing Qualified Leads: What You Need to Know to be Successful 1920 703 Shout Out Studio

Marketing Qualified Leads: What You Need to Know to be Successful

Editor’s Note: Shout Out Studio has partnered with students from Miami University (Oxford, Ohio) to mentor, research and write a series of blog posts for shoutoutstudio.com. The authors are members of student-led group, East Bridge Consultancy, an affiliate of Alpha Kappa Psi, a professional business fraternity. By: Ben Clodgo & Taylor Bleedorn WHAT IS A…

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brands and politics
Brands & Politics: A Conversation Worth Having? 1920 703 Shout Out Studio

Brands & Politics: A Conversation Worth Having?

Editor’s Note: Shout Out Studio has partnered with students from Miami University (Oxford, Ohio) to mentor, research and write a series of blog posts for shoutoutstudio.com. The authors are members of student-led group, East Bridge Consultancy, an affiliate of Alpha Kappa Psi, a professional business fraternity. By: Daniel Kuperman & Sean Hynes When an increasingly…

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marketing on snapchat
5 Basics for Marketing on Snapchat 1920 703 Shout Out Studio

5 Basics for Marketing on Snapchat

100 million. That’s just shy of the number of people that watch the Super Bowl every year. That’s also about one third of the total United States population. 100 million is approximately how many people use Snapchat every single day. Think that sounds like a lot? Now think about seven billion. That’s how many views…

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10 Most Important Parts of a Homepage
The 10 Most Important Parts Of a Homepage 1920 703 Shout Out Studio

The 10 Most Important Parts Of a Homepage

Your homepage: the front window of your business where you get to put what you do on display. The perfect setting to put your best foot forward. The first, and possibly only, impression on a potential customer or client. With so much at stake, you want to be as prepared as possible by leaving no…

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Trends in Video Content Marketing
4 Emerging Trends in Video Content Marketing 1920 703 Gretchen Ardizzone

4 Emerging Trends in Video Content Marketing

There’s no question that video content over the years has become a huge phenomenon and marketing tactic for businesses. 78% of people watch videos online every week and 55% of people watch videos online every day.* Those are some compelling stats when it comes to creating awareness and online engagement for brands, but what type…

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How to Keep Your Email Content Fresh
Keeping Your Email Content Fresh 1920 703 Shout Out Studio

Keeping Your Email Content Fresh

Email marketing is an effective way to engage with your customers, drive traffic, and increase sales. In a previous blog we talked about the benefits of making your emails visually appealing, but what about the meat of it? It’s not easy keeping your emails full of fresh and creative content, but your audience sure will appreciate…

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Understand How You Work Best
Understanding How You Work Best 1920 703 Nathaniel Seevers

Understanding How You Work Best

Leadership doesn’t always mean leading others or directing or delegating. Leadership starts with leading yourself; things like time management, being honest about your responsibilities, putting in the extra time to refine your skills. Part of that is understanding how you work best. What is the optimal situation for you to create your best work most…

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We’re a brand marketing team helping companies connect and engage with their audience in authentic and meaningful ways. We marry strategy, data, and creative to create and execute marketing that benefits the business and the consumer.

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