Useful brand and marketing articles from the Shout Out team.

PERSPECTIVES

Emaildonerightheaderfin
Mass Market Emails: Why You’re Doing It Wrong 1920 703 Shout Out Studio

Mass Market Emails: Why You’re Doing It Wrong

E Blasted. 306.4 billion emails are sent and received daily as of this year (2020).6 Don’t worry; we’ll give you a minute.  Because if you haven’t heard that statistic before, it’s likely to floor you.…

read more
Creating effective social media posts
Getting Beyond Meh…Creating Effective Social Media Posts 1920 703 Shout Out Studio

Getting Beyond Meh…Creating Effective Social Media Posts

Creating social media posts is really easy, creating effective social media posts that actually accomplish something isn’t. What are you doing? This is the question I have started asking myself with every post created for…

read more
VirtualWork postheader
Tips and Tools for Virtual Work 1920 703 Shout Out Studio

Tips and Tools for Virtual Work

It’s a brand new world and for the first time many are finding themselves working in a comfortable, but unfamiliar space; at home. While we have been fortunate enough to experience this before we also…

read more
PostHeaderForTargetingChanged
Targeting Has Changed – And So Should You! 1920 703 Shout Out Studio

Targeting Has Changed – And So Should You!

The Most Effective Way To Connect: For marketing to be effective, a business must target.  This isn’t a new concept; but why is it important? Consumers don’t want companies to make broad assumptions and treat…

read more
InstagramTheft postheader
Instagram is Facilitating Theft from Users 1920 703 Marsh Williams

Instagram is Facilitating Theft from Users

The Problem More and more companies are stealing from Instagram users, and Instagram is driving the getaway car. Over the last few months, I have noticed, as an Instagram user, many suspicious-looking ads on the…

read more
Open book showing multiple logos
How to Work Through a Logo Refresh 1920 703 Nathaniel Seevers

How to Work Through a Logo Refresh

Trained or untrained eye, sometimes it’s clear that a logo no longer holds up in the marketplace. Maybe it relies too heavily on past design trends and hasn’t aged well. Or frankly, maybe it was…

read more
Pieces of the brand puzzle
Brand Voice, Story, Audience 1920 950 Marsh Williams

Brand Voice, Story, Audience

With apologies to Rod Stewart – “every company tells a story.” Every company has a story to tell, one worth listening to, but for the most part, one that exists in pieces all around the…

read more
Untitled design 12
The Incredible Power of Online Reviews 1920 950 Shout Out Studio

The Incredible Power of Online Reviews

Everyone has a story about online reviews; some are good and well, some aren’t. So before we take a deeper dive, let’s go to the board for a few stats. 97% of consumers use the…

read more
Brand Consistency
Brand Consistency is Worth 20+% 1920 700 Marsh Williams

Brand Consistency is Worth 20+%

A survey we recently ran across had a statistic that, frankly, astounded us:  “68% of businesses reported that brand consistency has contributed from 10% to more than 20% of their revenue growth.” Most people would…

read more
2022 SO Logo White 600 2

We’re a brand marketing team helping companies connect and engage with their audience in authentic and meaningful ways. We marry strategy, data, and creative to create and execute marketing that benefits the business and the consumer.

© 2024 Shout Out Studio, LLC
Skip to content