Navigating your own business can be a difficult endeavor. There are many decisions to make surrounding which business services are right for you. While there are advantages to not having a physical address for your business, it can make registering for certain business services more difficult. Many of these helpful services require you to enter a physical business address. This includes Google My Business, which helps your business to become more visible on the most common search engine. It offers a lot of benefits for both you and your customers which makes it hard to want to ignore this service. Figuring out how to proceed is the question in this scenario.
Should You Use Google My Business?
In short, yes. Google My Business is an important service to set up for a growing business. It is a free service so there are no risks to setting it up for your company. If you want to reach a larger audience, you need to be highly visible on Google. The conveniences of Google My Business legitimize your business in the eyes of many consumers. Google My Business provides an all-in-one way to monitor and reply to customer reviews, add photos, accept bookings, share updates about your business, and gain insights on your target audience. It will also give a direct link to your site, direct call button to contact your business and a simple way to bookmark the site. This will simplify customer interaction and really improve your business if you are able to show consistent good customer service.
Determining Your “Service Area”
You do have to add an address on Google My Business. This can be your physical address or a virtual address if you have one. When setting up your Google My Business, click the box that says, “I deliver goods and services to my customers.” This will make a second box appear. “Hide my address (it’s not a store)” will make it so your address can’t be seen. Now you’re ready to set your service area. You can choose specific regions or set your service area to be within a certain radius of the location you entered. Depending on your location and the nature of your business, one may be more helpful than the other. Know your target audience to make sure they are clearly seeing you. If you’re unsure, start by setting a radius from your location and this will help you to fine tune who is most in need of your business services.
Setting up Google My Business enables Google reviews on your business. This allows customers to rate and share experiences that they’ve had with your business. The customers can share photos in addition to details on their interactions with your business which really gives those considering your business a clear idea of what to expect. One of the best ways to encourage people to do business with you is for them to hear about the positive experiences that others have had with you and your business. In addition to reviews, customers can ask public questions about your business which will help them and future customers with similar inquiries.
Setting Up Ads
Google My Business helps with your advertising as well. As previously mentioned, this helps to increase your visibility on the Google search engine. However, this is also a useful step in setting up Google Ads if you choose. This improves your algorithms so that the people who are most interested are seeing you. Your business will be one of the first to appear when searching for someone within your industry. It will appear at the top of the search page with the sponsored results. This will increase website traffic and with the insights from Google My Business, you’ll be able to see the direct results you’re getting from these ads.
Now that you are familiar with the benefits and are armed with the knowledge of how to set up your Google My Business page without having a physical business address, it’s time for you to proceed and watch your business grow. Good luck on your entrepreneurial adventures!
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