Name: Shout Out Studio
Address: 1201 Dublin Road, Suite 198, Columbus, OH, 43215, United States

Nathaniel Seevers

3 Tips for Spring Cleaning Your Logo

3 Tips for Spring Cleaning Your Logo https://www.shoutoutstudio.com/wp-content/uploads/2013/04/SpringClean_logo_postheader.jpg 1920 703 Nathaniel Seevers Nathaniel Seevers https://secure.gravatar.com/avatar/903959c6b29e9bf8b829b9f9749601d6?s=96&d=mm&r=g April 1, 2013 February 1, 2021

We’ve talked before about the importance of design and visual identity when it comes to brand communication. That first impression can make or break. So what happens when you get the feeling, or feedback, that your visuals are a turn-off? Change them. Improve them.

You don’t always have to completely throw out the old design and start over. Sometimes there’s no time or budget to start over. Sometimes the bones are good and a refresh is the best approach anyway. Here are 3 tips for cleaning up your logo and visual identity without throwing out the baby with the bathwater.

1. Take a look at your color palette

Following a trend is not the strategy here. You don’t have to change your logo to yellow because it’s the Pantone Color of the Year. Your color palette can date you, however, especially when combined with other outdated design elements and long since passed design trends. Use your color palette for good. It can help you speak brand values and product and service characteristics. read more

Nathaniel Seevers

Breaking Bad Marketing Habits

Breaking Bad Marketing Habits https://www.shoutoutstudio.com/wp-content/uploads/2013/02/BreakingBad.jpg 1920 700 Nathaniel Seevers Nathaniel Seevers https://secure.gravatar.com/avatar/903959c6b29e9bf8b829b9f9749601d6?s=96&d=mm&r=g February 4, 2013 May 11, 2022

The line between sales and marketing is now barely visible for companies approaching it correctly. For the rest lingering, out of date sales and marketing habits put their prospective clients at arm’s length and threaten nearly irreparable damage to the brand. Relationship building, though always important in business development, has been amplified by a shift to relationship marketing and from deceptive, quick turn, marketing practices.

Every day we see a number of companies using new technologies with old methodologies. From tactical to philosophical, here are 6 sales and marketing bad habits everyone should work to break. read more

Nathaniel Seevers

What’s In a Name?

What’s In a Name? https://www.shoutoutstudio.com/wp-content/uploads/2012/12/nameis.jpg 842 452 Nathaniel Seevers Nathaniel Seevers https://secure.gravatar.com/avatar/903959c6b29e9bf8b829b9f9749601d6?s=96&d=mm&r=g December 15, 2012 May 21, 2018

Some things to think about when naming your business

What’s in a name? Well, it sure meant a lot to Romeo and Juliet but does it have to be a life or death decision for your business?

Not exactly.

It should be a piece of your brand’s overall strategy and it shouldn’t be something that you take lightly. A name is often the first thing you decide on when starting your company and it’s almost always the first impression your potential clients are subjected to.

How will it stand up?

Plan Your Work with Margins

Plan Your Work with Margins https://www.shoutoutstudio.com/wp-content/uploads/2012/10/Margins.jpg 880 461 Nathaniel Seevers Nathaniel Seevers https://secure.gravatar.com/avatar/903959c6b29e9bf8b829b9f9749601d6?s=96&d=mm&r=g October 1, 2012 May 21, 2018

The last few months have been a sprint. Seeing how times like that can impact the quality of work and life got me thinking about margins. Not the profit kind, though they are important for your business. I’m referring to time margins. Thought margins. Creative margins. Take a break margins. Read some fiction margins. Listen to your favorite record margins. Go for a walk, play with the dog, grab a drink with friends, margins. read more