business

Breaking Bad Marketing Habits

1920 700 Nathaniel Seevers

The line between sales and marketing is now barely visible for companies approaching it correctly. For the rest lingering, out of date sales and marketing habits put their prospective clients at arm’s length and threaten nearly irreparable damage to the brand. Relationship building, though always important in business development, has been amplified by a shift to relationship marketing and from deceptive, quick turn, marketing practices.

Every day we see a number of companies using new technologies with old methodologies. From tactical to philosophical, here are 6 sales and marketing bad habits everyone should work to break. read more

What's In a Name

What’s In a Name?

842 452 Nathaniel Seevers

Some things to think about when naming your business

What’s in a name? Well, it sure meant a lot to Romeo and Juliet but does it have to be a life or death decision for your business?

Not exactly.

It should be a piece of your brand’s overall strategy and it shouldn’t be something that you take lightly. A name is often the first thing you decide on when starting your company and it’s almost always the first impression your potential clients are subjected to.

How will it stand up?

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Photo of a calander with margins

Plan Your Work with Margins

880 461 Nathaniel Seevers

The last few months have been a sprint. Seeing how times like that can impact the quality of work and life got me thinking about margins. Not the profit kind, though they are important for your business. I’m referring to time margins. Thought margins. Creative margins. Take a break margins. Read some fiction margins. Listen to your favorite record margins. Go for a walk, play with the dog, grab a drink with friends, margins. read more

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