As marketers and bloggers, we try to keep up on all of the marketing articles floating out there for consumption. For a while it was really good, it was the golden age of marketing materials. But in our opinion, that time has passed. And lately, we just feel like the same crap is being circulated […]
Content That Adds Real Value Read More »
In part one of building a successful eCommerce site, we talked about how the location of a brick and mortar store is the equivalent of the search engine results for an eCommerce site. The gist of what we were talking about is putting the business in the best position for high volumes of traffic. However,
Building a Successful eCommerce Site – Part 2 Read More »
There’s no denying there’s a visual aspect to digital marketing especially when it comes to social media—heck look at Instagram, which is virtually an image-based medium with little content. In the last couple years, Pinterest has definitely matured with an audience of 70 million users. From a medium that was once ruled by consumer pinning
Pinterest for Your Business Read More »
Some people believe that having a successful eCommerce site for their business is as easy as putting it on the internet and flipping the switch. “If you build it, they will come”, right? No. The fact of the matter is that most people can easily see the need to put the work into building a
Building a Successful eCommerce Site – Part 1 Read More »
If you’re a young brand looking to grow, but don’t have the capital to pay big bucks to get your product out there, word of mouth marketing in today’s terms might just be the right thing for you. What am I talking about? A blogger outreach campaign. According to Nielsen Media, there are somewhere over
Blogger Outreach: Building Brand Buzz Read More »
In earlier posts, we’ve referred to storytelling as a key component of marketing, regardless of the distribution medium. Most companies know they have a story of some kind but it’s not always easy to tell it in clear concise terms. We recently discovered this for ourselves in redoing our company About page. In asking everyone
Identify Your Story Read More »
“Strive not to be a success, but rather to be of value.” – Einstein The technical term of value is the benefits a customer receives from buying your good or service. Here’s the hard part, folks: Value is in the eye of the beholder… so one person could hold your company value to a different
Marketing Your Value Read More »
We just took over a client’s first website that was a fiasco. The site was done in WordPress but everything, I mean everything, including all of the copy, was put into the site with images. That means, from the viewpoint of search engines, there was literally no searchable content on the site. In addition, the
If Your First Website Sucks, it’s Probably Not Your Fault Read More »
[vc_row][vc_column][vc_column_text]We’ve talked before about the importance of design and visual identity when it comes to brand communication. That first impression can make or break. So what happens when you get the feeling, or feedback, that your visuals are a turn-off? Change them. Improve them. You don’t always have to completely throw out the old design
3 Tips for Spring Cleaning Your Logo Read More »
Some things to think about when naming your business What’s in a name? Well, it sure meant a lot to Romeo and Juliet but does it have to be a life or death decision for your business? Not exactly. It should be a piece of your brand’s overall strategy and it shouldn’t be something that
